19 July 2018
Register today

Maybank adds loyalty applications to EMV cards with Welcome

29 November 2004  |  2689 views  |  0 Maybank adds loyalty applications to EMV cards with Welcome

Malaysia's Malayan Bank Berhad (Maybank) is using Welcome's XLS technology to add loyalty applications to its new EMV payments cards.

The bank is installing the XLS system as part of its migration to EMV and will use the technology to add loyalty applications to both credit and debit smart cards in a bid to increase card usage at merchant outlets.

Commenting on the implementation of XLS at Maybank, Alex Tan, CEO of Welcome Asia Pacific, says: "The move to EMV is a massive and costly effort, and these banks look at EMV enhancement as an opportunity to generate new value-added services for themselves, their cardholders and merchant partners."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

CSC wins $342 million outsourcing deal with Maybank

CSC wins $342 million outsourcing deal with Maybank

28 August 2003  |  4966 views  |  0 comments
HSBC Malaysia selects Welcome platform to boost EMV migration

HSBC Malaysia selects Welcome platform to boost EMV migration

21 July 2003  |  4350 views  |  0 comments
Taiwan's Taishin Bank looks to Welcome for EMV loyalty apps

Taiwan's Taishin Bank looks to Welcome for EMV loyalty apps

14 May 2003  |  4141 views  |  0 comments
Unisys wins $26 million Maybank cheque outsourcing deal

Unisys wins $26 million Maybank cheque outsourcing deal

09 December 2002  |  7367 views  |  0 comments
Oberthur and Welcome Real-time take on Italian EMV card market

Oberthur and Welcome Real-time take on Italian EMV card market

01 November 2002  |  3279 views  |  0 comments
MasterCard in smart card alliance with Welcome Real-time

MasterCard in smart card alliance with Welcome Real-time

04 April 2002  |  3580 views  |  0 comments
Singapore shared ATM network goes live

Singapore shared ATM network goes live

27 March 2002  |  3827 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit http://go.jumio.com/finextraAdVisit https://secure.vasco.comVisit info.nice.com

Top topics

Most viewed Most shared
Calmejane quits Lloyds Bank to join SocGenCalmejane quits Lloyds Bank to join SocGen
11803 views comments | 5 tweets | 7 linkedin
Metro Bank opens developer portalMetro Bank opens developer portal
10035 views comments | 5 tweets | 14 linkedin
Anything Visa can do...Mastercard takes time outAnything Visa can do...Mastercard takes ti...
9692 views comments | 6 tweets | 15 linkedin
Mastercard enlists Worldpay to push Vocalink's Pay by Bank appMastercard enlists Worldpay to push Vocali...
9234 views 19 comments | 14 tweets | 30 linkedin
Hong Kong plans September go-live for blockchain-based trade financeHong Kong plans September go-live for bloc...
9010 views comments | 9 tweets | 17 linkedin

Featured job

Find your next job