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FXall and Communicator develop co-branding research tool

17 December 2002  |  3391 views  |  0 FXall and Communicator develop co-branding research tool

Multi-bank currency trading platform FXall has used Communicator Inc's Hub Content and Portals service to provide buy-side users with a workflow integration tool for co-mingling research content.

The new facility follows on from FXall's initial May 2001 contract with Communicator to develop and operate its research platform. Dubbed the Co Branding Portal Product, the content aggregation and publishing tool allows buy-side user to present their internal research under their own brand, along with the research posted by the 43 global banks that serve as liquidity providers on the portal.

The product also enables users to perform full-text searches across the portal’s co-mingled content. Further, in conjunction with Hub ID, Communicator’s unified digital identity management service, buy-side members can securely navigate between the FXall portal and their private, co-branded Web pages.

Philip Weisberg, CEO of FXall, says: "Our clients needed a fast and easy way to aggregate and publish their research. FXall’s members can get up and running quickly with this tool."
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