23 June 2017
download the report now

Uber taps new Visa offers network

29 January 2016  |  9899 views  |  1 Woman with shopping bag

Uber is among the first firms to take advantage of a new Visa platform designed to help merchants team up to deliver offers to cardholders online and through apps.

The Visa Commerce Network works by connecting transactions between two merchants, meaning that a hotel can provide its customers with offers from local restaurants and, with cardholder consent, track engagement and issue rewards.

The platform - based on technology acquired when Visa bought TrialPayDeals last year - recognises qualifying purchases at the point of sale so rewards can be applied to cardholder accounts, cutting out the use of coupons and redemption schemes.

Several major companies have already signed up for the service, including Uber, which in December gave Boston-based riders discounted trips when they used their Visa cards at their local Shake Shacks. Uber is now deploying the tech in 10 cities.

Laura Enoch, senior marketing manager, Shake Shack, says: "Guests could receive their perks without the need to change how they pay at the counter and because all of the rewards happened on the backend, it was a great activation without the need to train team members."
KeywordsE-COMMERCE

Comments: (1)

Hitesh Thakkar
Hitesh Thakkar - FIS Payments Software and Services India - India | 31 January, 2016, 13:19

This business case for rewards -> Redeem -> co-Branding from VISA Commerce platform will be helpful for entire spectrum of retailers ( SME, Big retail chains).

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Google trials Android Pay rewards programme

Google trials Android Pay rewards programme

19 January 2016  |  6717 views  |  0 comments | 11 tweets | 6 linkedin
MasterCard bids to develop tech spec for mobile loyalty integration

MasterCard bids to develop tech spec for mobile loyalty integration

17 November 2015  |  9367 views  |  1 comments | 20 tweets | 22 linkedin
Visa to buy offers specialist TrialPay

Visa to buy offers specialist TrialPay

27 February 2015  |  6097 views  |  0 comments | 10 tweets | 5 linkedin
Twitter lets users add coupons to cards for in-store redemption

Twitter lets users add coupons to cards for in-store redemption

25 November 2014  |  6094 views  |  0 comments | 15 tweets | 5 linkedin
Visa to bring card linked offers to Europe

Visa to bring card linked offers to Europe

13 October 2014  |  10185 views  |  2 comments | 7 tweets | 10 linkedin
Visa takes on PayPal with Checkout button for Web and mobile payments

Visa takes on PayPal with Checkout button for Web and mobile payments

17 July 2014  |  14142 views  |  13 comments | 24 tweets | 31 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.response.ncr.comvisit wavestone-advisors.co.ukvisit vasco.com/news/PSD2-compliant-solutions

Top topics

Most viewed Most shared
Worldpay pilots app-only mPOS for small retailersWorldpay pilots app-only mPOS for small re...
8605 views comments | 17 tweets | 27 linkedin
Live: EBAday 2017, day twoLive: EBAday 2017, day two
8428 views comments | 4 tweets | 5 linkedin
Live: EBAday 2017, day oneLive: EBAday 2017, day one
7728 views comments | 3 tweets | 4 linkedin
UK banks will need to change one million sort codes under ring-fencing rulesUK banks will need to change one million s...
7596 views comments | 8 tweets | 25 linkedin
UBS dangles $200,000 carrot to woo startups to fintech challengeUBS dangles $200,000 carrot to woo startup...
6503 views comments | 12 tweets | 5 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job