MasterCard and Samsung unveil pay-by-fridge

MasterCard and Samsung unveil pay-by-fridge

MasterCard and Samsung have partnered to develop an app that enables consumers to order groceries direct from the Korean electronics firm's new range of smart refrigerators.

The first shopping app integrated into a refrigerator, the Groceries app will come preloaded in Samsung’s Family Hub fridge, which rolls off the production line from May this year.

At launch, US consumers will be able to order their shopping from online grocer FreshDirect, and supermarket co-operative ShopRite.

Items are added to a cart and the final shopping list is approved with a 4-digit pin entry on the fridge's embedded touch screen pad. Payment can be made with any US-issued debit and credit cards.

MasterCard has also developed a companion mobile app for Groceries, which allows multiple members of a family to add to a single cart from a device of their choice. At home, consumers can also use the mobile app to scan barcodes on products added to the online shopping cart.



The Groceries shopping cart will also learn a family’s shopping habits, making personalised suggestions on items and brands.

Future iterations planned include the addition of recipe and video integration.

As the rollout continues in 2016, additional outlets will be added through MasterCard’s partnership with MyWebGrocer, which provides e-commerce and digital marketing servicess for more than 130 grocers across the globe and over 500 major consumer packaged goods brands.

“In a world where every device - from the phone to the refrigerator - is connected to the Internet, the ways in which consumers interact and transact with their favorite brands are changing,” says Betty DeVita, chief commercial officer, MasterCard Labs. “We’re developing compelling, safe and seamless commerce experiences for consumers across channels and devices as we continue to eliminate the boundaries between how we shop and how we pay.”

Comments: (6)

A Finextra member
A Finextra member 06 January, 2016, 09:16Be the first to give this comment the thumbs up 0 likes

Would rather sit on my couch & place order from my smartphone! Not sure what Samsung is trying to solve here (sic)

Tom Hay
Tom Hay - Icon Solutions Ltd - London 06 January, 2016, 09:191 like 1 like

This is such a great idea I just went and glued my iPad to my fridge!

Chris Oulds
Chris Oulds - ALCO Consultings - Bracknell 06 January, 2016, 10:17Be the first to give this comment the thumbs up 0 likes

cunning way of tieing consumers in - and great example of the beginnings of "connected living"

chris shoukry, ALCO consulting

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 06 January, 2016, 14:49Be the first to give this comment the thumbs up 0 likes

I'd rather walk down to the store. But this will take off bigtime. A lot of people will get a chance to join this MEDIUM writer in claiming that this will disrupt banks:  

https://medium.com/@MirelaAmariei/what-is-next-after-fintech-becomes-business-as-usual-b7bcb71f8cd5#.z6lq1eq6z

Craig Lawrance
Craig Lawrance - Starkspur Ltd - Chalfonts 06 January, 2016, 19:49Be the first to give this comment the thumbs up 0 likes

For time-poor consumers this might be attractive, but for those of us who are more concerned about what we eat and where it comes from, then the freedom to chose what and where to buy it from is much more important. Personally after all the stuff hits my hallway floor, I'd prefer a robot to load it into my fridge...

A Finextra member
A Finextra member 07 January, 2016, 01:431 like 1 like

As Tom Hay has pointed out - simply take one iPad, iPhon etc, apply BluTak and attach to fridge. Wow, a device that knows what you order... you mean like Ocado? This is about as bland as it gets. So this device will only order what goes in your fridge? What about my toilet paper, Cream crackers and shoe polish? Do I have to use another device for that? This is hardly news - its just the MasterCard public affairs dept back from Christmas leave!