23 July 2016
Find out more

MasterCard and Samsung unveil pay-by-fridge

05 January 2016  |  13272 views  |  6 Smasung smart fridge

MasterCard and Samsung have partnered to develop an app that enables consumers to order groceries direct from the Korean electronics firm's new range of smart refrigerators.

The first shopping app integrated into a refrigerator, the Groceries app will come preloaded in Samsung’s Family Hub fridge, which rolls off the production line from May this year.

At launch, US consumers will be able to order their shopping from online grocer FreshDirect, and supermarket co-operative ShopRite.

Items are added to a cart and the final shopping list is approved with a 4-digit pin entry on the fridge's embedded touch screen pad. Payment can be made with any US-issued debit and credit cards.

MasterCard has also developed a companion mobile app for Groceries, which allows multiple members of a family to add to a single cart from a device of their choice. At home, consumers can also use the mobile app to scan barcodes on products added to the online shopping cart.



The Groceries shopping cart will also learn a family’s shopping habits, making personalised suggestions on items and brands.

Future iterations planned include the addition of recipe and video integration.

As the rollout continues in 2016, additional outlets will be added through MasterCard’s partnership with MyWebGrocer, which provides e-commerce and digital marketing servicess for more than 130 grocers across the globe and over 500 major consumer packaged goods brands.

“In a world where every device - from the phone to the refrigerator - is connected to the Internet, the ways in which consumers interact and transact with their favorite brands are changing,” says Betty DeVita, chief commercial officer, MasterCard Labs. “We’re developing compelling, safe and seamless commerce experiences for consumers across channels and devices as we continue to eliminate the boundaries between how we shop and how we pay.”

Comments: (6)

Abhishek Tuppada
Abhishek Tuppada - Girmiti Software - Bangalore | 06 January, 2016, 09:16

Would rather sit on my couch & place order from my smartphone! Not sure what Samsung is trying to solve here (sic)

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Tom Hay
Tom Hay - Icon Solutions Ltd - London | 06 January, 2016, 09:19

This is such a great idea I just went and glued my iPad to my fridge!

1 thumb up! 1 thumb up! (Log in to thumb up)
Chris Oulds
Chris Oulds - ALCO Consultings - Bracknell | 06 January, 2016, 10:17

cunning way of tieing consumers in - and great example of the beginnings of "connected living"

chris shoukry, ALCO consulting

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 06 January, 2016, 14:49

I'd rather walk down to the store. But this will take off bigtime. A lot of people will get a chance to join this MEDIUM writer in claiming that this will disrupt banks:  

https://medium.com/@MirelaAmariei/what-is-next-after-fintech-becomes-business-as-usual-b7bcb71f8cd5#.z6lq1eq6z

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Craig Lawrance
Craig Lawrance - Starkspur Ltd - Chalfonts | 06 January, 2016, 19:49

For time-poor consumers this might be attractive, but for those of us who are more concerned about what we eat and where it comes from, then the freedom to chose what and where to buy it from is much more important. Personally after all the stuff hits my hallway floor, I'd prefer a robot to load it into my fridge...

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
A Finextra member
A Finextra member | 07 January, 2016, 01:43

As Tom Hay has pointed out - simply take one iPad, iPhon etc, apply BluTak and attach to fridge. Wow, a device that knows what you order... you mean like Ocado? This is about as bland as it gets. So this device will only order what goes in your fridge? What about my toilet paper, Cream crackers and shoe polish? Do I have to use another device for that? This is hardly news - its just the MasterCard public affairs dept back from Christmas leave!

1 thumb up! 1 thumb up! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

FS firms told to prepare for avalanche of IoT data

FS firms told to prepare for avalanche of IoT data

16 October 2015  |  14356 views  |  0 comments | 31 tweets | 28 linkedin
Pay-by-fridge: Canadians ready for mobile money and more

Pay-by-fridge: Canadians ready for mobile money and more

08 October 2014  |  9192 views  |  1 comments | 19 tweets | 11 linkedin
Pizza chain delivers mobile commerce innovation of the year

Pizza chain delivers mobile commerce innovation of the year

28 March 2012  |  6996 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit VocaLink.comFind out moreVisit capgemini.com

Top topics

Most viewed Most shared
MasterCard agrees £700m VocaLink acquisitionMasterCard agrees £700m VocaLink acqu...
7803 views 14 comments | 32 tweets | 36 linkedin
hands typing furiouslyWhat Every FinTech CEO Should Know About R...
7689 views 0 | 14 tweets | 8 linkedin
hands typing furiouslyBanking on IoT: Security in the Internet o...
7509 views 3 | 19 tweets | 6 linkedin
Santander doubles down on fintech fundSantander doubles down on fintech fund
7500 views comments | 22 tweets | 28 linkedin
Brexit-scarred London fintech startups enquire about moving to BerlinBrexit-scarred London fintech startups enq...
7340 views comments | 16 tweets | 16 linkedin

Featured job

Find your next job