28 August 2016
Find out more

Google's Aussie chief rejects Wallet for 'more exciting' things

21 August 2014  |  7781 views  |  4 Google wallet card

Google Wallet is not coming to Australia anytime soon, with the company's boss in the country declaring she has "more exciting" things to concentrate on.

Google first launched its Wallet in the US in 2011 to a wave of expectations, with many predicting that the Web giant would kick-start the mobile payments revolution, taking on the established payments players.

But the service has failed to live up to its billing, in part thanks to a limited number of compatible handsets and the refusal of telcos AT&T, T-Mobile and Verizon to back it.

Last year the firm switched tactics, moving away from its initial emphasis on NFC and concentrating on things such as P2P payments and loyalty in the hope of reaching more users, including iPhone owners. The company is also embracing host card emulation as a way of bypassing the uncooperative telcos.

However, there appears to be little appetite to push Wallet outside the US. Despite rumours as far back as 2012 that it could come to the UK in the time for the Olympics, three years after launch the service is still only available to Americans.

And Google's managing director in Australia, Maile Carnegie, has made it clear that she has little interest. Carnegie is quoted in the Sydney Morning Herald as saying: "I have no plans to launch it [Google wallet] in Australia. My job is to really look and say, 'what are the big problems or opportunities to solve in Australia?' and there are much more exciting things on my plate."

Carnegie did not criticise the product, instead claiming that the "innovation ecosystem in banking here is actually incredibly robust" and so efforts are better concentrated in other areas.

KeywordsEFTPOS

Comments: (4)

Brett King
Brett King - Moven - New York | 24 August, 2014, 19:28

What is different about Australia is that Commonwealth Bank did Kaching, which would be the natural Google Wallet competitor, years ago. Not only would Google Wallet need to compete with an Incumbent who is well established, but they don't have the ability to contexualize payments in the way CommBank does.

I think it makes sense that Google would not directly compete in this way, but they might outsource their wallet to other players. 

1 thumb up! 1 thumb up! (Log in to thumb up)
Murray Heldon
Murray Heldon - Tata Consultancy Services - Sydney | 25 August, 2014, 03:25

CBA has dropped Kaching, so Google is not alone in realising that the time for the wallet is still elusive...

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Brett King
Brett King - Moven - New York | 25 August, 2014, 06:22

Murray,

CommBank did NOT drop Kaching. They simply incorporated Tap to Pay through the phone into their mainstream App

https://www.commbank.com.au/personal/online-banking/commbank-app.html

Mobile wallet is not elusive for CommBank - that is simply inaccurate. 

BK 

2 thumb ups! 2 thumb ups! (Log in to thumb up)
John Candido
John Candido - Black Cabs - Melbourne | 25 August, 2014, 07:17

The CBA has dropped Kaching. I live in Australia I use Kaching's replacement which is the new CommBank app. Customers used to have to login to Kaching before using it, which was a bit of a hassle. There is no need to login at all as the new CommBank app has an attachment known as a PayTag, which is attached to what is called an iCart, which is an outer case that envelopes your smartphone. The CommBank app together with its iCart is also available for Android & Windows Phones.

https://www.commbank.com.au/blog/kaching-changes-for-the-better.html 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Why Google Bank won't happen

Why Google Bank won't happen

30 July 2014  |  23152 views  |  8 comments | 61 tweets | 39 linkedin
Google opens Wallet to PayPal

Google opens Wallet to PayPal

16 May 2014  |  12767 views  |  0 comments | 35 tweets | 27 linkedin
Google Wallet kills support for NFC payments in pre-KitKat handsets

Google Wallet kills support for NFC payments in pre-KitKat handsets

18 March 2014  |  11100 views  |  6 comments | 21 tweets | 14 linkedin
Google bypasses the Secure Element to circumvent carrier restrictions on mobile wallet

Google bypasses the Secure Element to circumvent carrier restrictions on mobile wallet

01 November 2013  |  19475 views  |  8 comments | 22 tweets | 30 linkedin
Google Wallet comes to the iPhone

Google Wallet comes to the iPhone

19 September 2013  |  9826 views  |  4 comments | 22 tweets | 14 linkedin
Google Wallet overhaul shifts emphasis away from NFC

Google Wallet overhaul shifts emphasis away from NFC

18 September 2013  |  10343 views  |  3 comments | 12 tweets | 14 linkedin
Google to use Gmail and Chrome assets to push Wallet uptake

Google to use Gmail and Chrome assets to push Wallet uptake

16 May 2013  |  7593 views  |  0 comments | 15 tweets | 11 linkedin
Google underwhelms with new Wallet release

Google underwhelms with new Wallet release

29 January 2013  |  9067 views  |  0 comments | 18 tweets | 4 linkedin
Google Wallet moves to the cloud to support all credit and debit cards

Google Wallet moves to the cloud to support all credit and debit cards

02 August 2012  |  17196 views  |  0 comments
Google wallet anniversary falls flat as new software problems emerge

Google wallet anniversary falls flat as new software problems emerge

30 May 2012  |  10030 views  |  0 comments
Google payments exec Gupta quits

Google payments exec Gupta quits

27 January 2012  |  7648 views  |  0 comments
Google Wallet coming to UK ahead of Olympics - report

Google Wallet coming to UK ahead of Olympics - report

12 December 2011  |  13085 views  |  0 comments | 1 tweets
Google launches mobile wallet

Google launches mobile wallet

19 September 2011  |  16932 views  |  1 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit www.abe-eba.euFind out moreVisit VocaLink.com

Top topics

Most viewed Most shared
hands typing furiouslyBig Data's Three Big Trends in 2016
8084 views 5 | 22 tweets | 13 linkedin
hands typing furiouslyHow Banks Are Losing Millions by Ignoring...
7823 views 11 | 24 tweets | 10 linkedin
Nordea looking for AI and blockchain breakthroughsNordea looking for AI and blockchain break...
6712 views comments | 17 tweets | 21 linkedin
India's Unified Payments Interface goes live with 21 banksIndia's Unified Payments Interface goes li...
6330 views comments | 16 tweets | 18 linkedin
R3 blockchain consortium sheds light on Concord projectR3 blockchain consortium sheds light on Co...
6258 views comments | 14 tweets | 14 linkedin

Featured job

Find your next job