29 September 2016

Barclaycard takes bPay wristbands beyond payments

14 August 2014  |  13952 views  |  0 bpay

Barclaycard is bidding to increase the reach of its bPay contactless wristbands beyond payments by offering businesses customer behavioural data gleaned from the wearable devices.

After testing at one-off events, Barclaycard will begin a full-scale rollout of its bPay bands next year, enabling users who link their credit and debit cards to make low-value payments through the tap of a wrist at over 300,000 spots in the UK.

Now the firm is also working with customer relationship management (CRM) specialists Green 4 Solutions to bring extra value to sports and leisure venues that accept bPay payments.

Barclaycard says it is in talks with several venues about allowing their customers to not only make contactless payments but also take part in experiential activities, such as social media check-ins, competitions and loyalty activity.

This is designed to provide the venues with a greater understanding of their customers' preferences, helping them to capture data, grow loyalty and boost revenues through a single tool for merchandise, corporate facilities and food and drinks.

Mike Saunders, MD, digital consumer payments, Barclaycard, says: "Wearable payment devices are becoming increasingly popular as they're a fast, secure and easy way to pay. Consumers tell us they want more than one function from their wearables; payment capability is just one ingredient, there are a wide range of potential applications - access, loyalty, branding, affiliation and recognition.

"We can help sports clubs access new data sources to gain valuable insights into their customers' behaviour by providing an integrated payment and ticketing solution. This will help venues looking to understand their customers better, grow loyalty and maximise revenues through a joined-up approach to technology."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

CaixaBank to roll out contactless wristbands

CaixaBank to roll out contactless wristbands

03 July 2014  |  14128 views  |  2 comments | 27 tweets | 24 linkedin
Barclaycard unveils contactless wristband

Barclaycard unveils contactless wristband

09 June 2014  |  13786 views  |  4 comments | 30 tweets | 28 linkedin
Alfa Bank uses wearable tech to make customers sweat for their money

Alfa Bank uses wearable tech to make customers sweat for their money

30 May 2014  |  12997 views  |  0 comments | 27 tweets | 15 linkedin
Pay-by-sleeve: Heritage Bank unveils contactless payments suit

Pay-by-sleeve: Heritage Bank unveils contactless payments suit

17 April 2014  |  13024 views  |  0 comments | 18 tweets | 17 linkedin
PayPal says the time is right for wearable payments

PayPal says the time is right for wearable payments

24 February 2014  |  8809 views  |  0 comments | 24 tweets | 21 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreFind out more

Top topics

Most viewed Most shared
RBS tests demonstrate ability of Ethereum to support a national domestic payments systemRBS tests demonstrate ability of Ethereum...
14397 views comments | 55 tweets | 48 linkedin
Swift beware: Ripple signs banks to global payments steering groupSwift beware: Ripple signs banks to global...
9090 views comments | 33 tweets | 18 linkedin
Ripple rudely gatecrashes Sibos partyRipple rudely gatecrashes Sibos party
8853 views comments | 29 tweets | 26 linkedin
BNP Paribas is working with clients on blockchain deploymentBNP Paribas is working with clients on blo...
7385 views comments | 14 tweets | 30 linkedin
FCA to kickstart sandbox with 24 applicantsFCA to kickstart sandbox with 24 applicant...
7365 views comments | 34 tweets | 16 linkedin

Featured job

EUR Competitive
Brussels - Belgium or Paris - France

Find your next job