20 August 2017
visit www.avoka.com

Amazon undercuts Square and PayPal with mPOS launch

13 August 2014  |  12683 views  |  0 Amazon mPOS

Amazon has made its widely anticipated move into the crowded mPOS market, launching its dongle and app-based contender with an aggressive pricing strategy that undercuts both Square and PayPal.

Amazon Local Register consists of an app and a $10 card swipe reader that plugs into mobile phones and tablets. The system works with iOS devices, some Android handsets and Amazon's own Fire hardware.



Retailers that sign up by the end of October will pay just 1.75% per swipe until the end of 2015, after which the price goes up to 2.5% - still less than the 2.75% charged by Square and 2.7% PayPal Here users pay.

Like Square and PayPal, the Amazon Local Register app also provides analytics, letting businesses track their inventory and sales.

Amazon has long been expected to launch an mPOS service. Last year it bought Francisco-based mobile commerce outfit GoPago to help it replicate its huge online success in the bricks-and-mortar world.
KeywordsEFTPOS

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Square gears up for US EMV switch with chip card reader

Square gears up for US EMV switch with chip card reader

30 July 2014  |  8644 views  |  0 comments | 10 tweets | 11 linkedin
Amazon sneaks out wallet app

Amazon sneaks out wallet app

22 July 2014  |  10498 views  |  2 comments | 29 tweets | 27 linkedin
Amazon unveils subscription payments management service for startups

Amazon unveils subscription payments management service for startups

09 June 2014  |  6744 views  |  0 comments | 6 tweets | 16 linkedin
SumUp builds proprietary chip and PIN reader; closes Dublin office

SumUp builds proprietary chip and PIN reader; closes Dublin office

28 May 2014  |  8527 views  |  1 comments | 6 tweets | 5 linkedin
Amazon to move into P2P and in-store payments

Amazon to move into P2P and in-store payments

30 January 2014  |  13048 views  |  2 comments | 28 tweets | 25 linkedin
Amazon reportedly buys m-commerce firm GoPago

Amazon reportedly buys m-commerce firm GoPago

17 December 2013  |  7072 views  |  0 comments | 14 tweets | 5 linkedin
Amazon challenges PayPal with 'Login and Pay with Amazon'

Amazon challenges PayPal with 'Login and Pay with Amazon'

09 October 2013  |  13073 views  |  0 comments | 22 tweets | 14 linkedin
PayPal Here gets chip and PIN for UK launch

PayPal Here gets chip and PIN for UK launch

22 February 2013  |  12405 views  |  0 comments | 12 tweets | 10 linkedin
PayPal Here signs up 200k merchants in weeks

PayPal Here signs up 200k merchants in weeks

04 May 2012  |  11697 views  |  0 comments

Related blogs

Create a blog about this story (membership required)
visit www.dorsum.eudownload the paper nowvisit www.worldpaymentsreport.com

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
9317 views comments | 23 tweets | 23 linkedin
Norwegian banks and startups form fintech clusterNorwegian banks and startups form fintech...
7983 views comments | 19 tweets | 23 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
7485 views comments | 10 tweets | 7 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
6946 views 0 | 1 tweets | 1 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
6616 views comments | 14 tweets | 12 linkedin

Featured job

Competitive
London, UK (or flexible)

Find your next job