17 January 2017
visit http://www.wolterskluwerfs.com

Hungarian mobile wallet trials declared a success

04 July 2014  |  7092 views  |  0 Hungarian mobile wallet

The bank- and telco-backed Hungarian Mobile Wallet Association is preparing for a full-scale commercial roll-out after reviewing largely positive feedback from a year-long pilot trial of its NFC-based m-payment service.

Gábor Pukler, president of the Hungarian Mobile Wallet Association estimates that around 350-400 000 people would be open for the use of the service in the first round, following research conducted during the pilot trials.

During the test period, participants could use the wallet to activate OTP Bank's MasterCard Mobile PayPass payment card, SuperShop's NFC loyalty card, a sports facility access card, event tickets provided by InterTicket, employee ID card and in a limited edition a public transport card for the city of Szolnok.

During the 12-month test phase, the active 'MobilTárca' users made 41,000 payment and more than 4,000 loyalty point transactions. Users spent more than EUR385,000 across more than 20 countries.

A survey conducted in June by BellResearch indicate that the vast majority of the triallists, 86%, would use the wallet in the commercial phase. Eighty-seven percent said they would also consider the wallet compatibility when buying their next smartphone.

Says Pukler: "It is a promising fact as well that three out of four users recommended the MobilTárca wallet to their friends."

The pilot users said that they appreciated the additional card functionalities like balance inquiry and transaction history, but they would also welcome more services providing added value, such as personalised offers and location based promotions.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Hungarian consortium preps NFC mobile payments trial

Hungarian consortium preps NFC mobile payments trial

11 July 2013  |  5117 views  |  0 comments | 4 tweets | 4 linkedin
Citi Hungary introduces contactless stickers

Citi Hungary introduces contactless stickers

18 October 2012  |  5887 views  |  0 comments | 1 tweets
Hungarian mobile wallet association established

Hungarian mobile wallet association established

26 July 2011  |  8277 views  |  0 comments
Hungary's FHB partners with mobile operators for m-payments

Hungary's FHB partners with mobile operators for m-payments

30 October 2008  |  3985 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit contisgroup.comVisit capgemini.com

Top topics

Most viewed Most shared
Five fintech surprises for 2017Five fintech surprises for 2017
15453 views comments | 51 tweets | 49 linkedin
Blockchain impact timeline speeds up, massive cost savings forecastBlockchain impact timeline speeds up, mass...
12426 views comments | 37 tweets | 30 linkedin
Banks face big profit loss to digitisation - McKinseyBanks face big profit loss to digitisation...
11925 views comments | 77 tweets | 91 linkedin
Seven banks plan blockchain platform for SMEsSeven banks plan blockchain platform for S...
9693 views comments | 44 tweets | 35 linkedin
Swift goes deeper into the blockchainSwift goes deeper into the blockchain
9116 views comments | 30 tweets | 42 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job