Mobile overtaking PC as channel of choice for first direct customers
26 June 2014 | 6360 views | 5
Mobile visits to the website of first direct are to set to overtake desktop log-ins as consumer enthusiasm for banking-on-the-move picks up speed.
In March 2014 nearly 50% of all visit to first direct's website came from a mobile device (phone or tablet), a significant increase from March 2013 (30%).
If this trend were to continue, mobile visits would very quickly overtake desktop usage amongst the direct bank's customers, says Sean Barton, head of digital at first direct commented:
"We're always striving to improve our mobile offering as we know that this is fast becoming our customers' channel of choice," he says. "It's important that we give our customers the opportunity to bank with us using whichever method they prefer, regardless of the mobile device they've chosen.
To this end, the UK direct bank has launched its first mobile app for Windows 8 phone. This follows on from its recently added BlackBerry 10 App and means the bank's mobile offering is now available across four platforms (iOS, Android, BlackBerry 10 and Windows 8).
Recent research from the British Bankers Association shows that Brits have now downloaded more than 12.4 million banking apps while the number of transactions made using them has nearly doubled in a year, hitting 18.6 million a week in 2013.