25 March 2017
visit nextgenbanking.co.uk

Telefonica, CaixaBank and Santander JV launches small biz customer loyalty service

11 June 2014  |  9081 views  |  0 Shopping bag covering womans face

Yaap, the digital services joint venture set up by CaixaBank, Banco Santander and Telefónica, has launched a service to help small businesses push offers to customers.

Yapp Shopping is a loyalty network for small local firms with limited online presences, allowing them to interact with hundreds of thousands of customers by offering discounts and promotions on their products and services.

Initially going live in Valladolid and Palma de Mallorca, the service will give registered customers in these cities automatic discounts across more than 200 participating businesses.

Yaap says it aims to become an ally for small businesses, helping them to realise the benefits of going digital, helping them to increase sales and improve retention rates through stronger customer relationships.

The shopping feature is Yaap's first service and will be followed up by a P2P system for sending money from one mobile device to another. Both are open to all-comers, irrespective of their bank or telco.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Telefonica, CaixaBank and Santander establish e-commerce joint venture company

Telefonica, CaixaBank and Santander establish e-commerce joint venture company

11 April 2014  |  13652 views  |  0 comments | 14 tweets | 8 linkedin
EC gives green light to CaixaBank, Santander and Telefónica digital wallet

EC gives green light to CaixaBank, Santander and Telefónica digital wallet

15 August 2013  |  8252 views  |  0 comments | 5 tweets | 5 linkedin
CaixaBank, Santander and Telefónica form digital JV

CaixaBank, Santander and Telefónica form digital JV

30 May 2013  |  10763 views  |  0 comments | 22 tweets | 14 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit abe-eba.euVisit capgemini.com

Top topics

Most viewed Most shared
French retailer Carrefour launches online bank accountFrench retailer Carrefour launches online...
57112 views comments | 15 tweets | 35 linkedin
Can banks really win in the payments business of the future? – new Finextra reportCan banks really win in the payments busin...
8507 views comments | 23 tweets | 37 linkedin
European Commission opens public consultation on fintechEuropean Commission opens public consultat...
8404 views comments | 42 tweets | 25 linkedin
Westpac wants to take over your messaging keyboardWestpac wants to take over your messaging...
7068 views comments | 4 tweets | 10 linkedin
SecureKey taps IBM to put identity on the blockchainSecureKey taps IBM to put identity on the...
6955 views comments | 22 tweets | 15 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job