04 December 2016

Barclaycard partners Flubit on digital marketplace

22 May 2014  |  8640 views  |  0 Woman shopping for xmas presents

Barclaycard has teamed up with London-based tech startup Flubit to create a digital marketplace where smaller retailers can hawk their wares to cardholders.

Barclaycard moved into the daily deals market last summer, with a service which enables merchants to tap into its datasets to target consumers with tailor-made discounts and promotions.

Featuring deals from some of the UK's largest retailers - including Tesco, British Airways, Virgin and Starbucks - the Bespoke Offers website currently has around one million active users.

The service is set to expand later this year thanks to an agreement with Flubit, a shopping platform that aims to help smaller merchants take on the giants that currently dominate e-commerce.

Flubit helps customers get the best prices on items they were planning to buy. Users simply find a product on sites such as Amazon and enter the URL into the Flubit site.

The firm then negotiates the best deal it can get for the customer with its merchant members and hosts any transaction. Flubit says that one in three people who use the service end up buying through it and that of these, more than 60% return.

By securing a deal with Barclaycard, Flubit and its merchant members will be exposed to 35 million cardholders.

David Herrick, MD, digital marketplace, Barclaycard, says: "Flubit is one of the most exciting new companies in the e-commerce space right now and its technology will allow us to build on what we have already created at bespoke offers to give all UK consumers personalised offers and create significant sales opportunities for UK e-tailers."
KeywordsE-COMMERCE

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Barclaycard US launches social media sweepstake

Barclaycard US launches social media sweepstake

31 July 2013  |  4581 views  |  2 comments | 4 tweets | 2 linkedin
Barclaycard to move into daily deals market

Barclaycard to move into daily deals market

08 May 2013  |  12623 views  |  1 comments | 8 tweets | 8 linkedin
JPMorgan Chase moves into daily deals with $35 million Bloomspot acquisition

JPMorgan Chase moves into daily deals with $35 million Bloomspot acquisition

21 December 2012  |  9644 views  |  0 comments | 3 tweets | 2 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
http://www.financialcrimerisk.fiserv.com/aml?r=finextraFind out moreVisit contisgroup.com

Top topics

Most viewed Most shared
Royal Mint to issue digital goldRoyal Mint to issue digital gold
6599 views comments | 23 tweets | 21 linkedin
Bank CEOs fret about ROI as startups drive IT arms raceBank CEOs fret about ROI as startups drive...
5714 views comments | 16 tweets | 21 linkedin
UK challenger bank Masthaven opens for businessUK challenger bank Masthaven opens for bus...
5708 views comments | 15 tweets | 13 linkedin
ING pulls plug on P2P payments app TwypING pulls plug on P2P payments app Twyp
5607 views comments | 16 tweets | 15 linkedin
R3 and Calypso to develop blockchain trade confirmation systemR3 and Calypso to develop blockchain trade...
5592 views comments | 13 tweets | 12 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job