Vodafone lets customers store loyalty cards in mobile wallet
09 May 2014 | 10042 views | 2
Vodafone has added a feature to its mobile wallet which lets customers store all of their loyalty cards on their handset.
The telco giant has integrated technology from Austrian software company Bluesource which lets users load their physical plastic cards onto their phones by either scanning them or typing in the numbers.
The free feature will sit alongside the SmartPass Visa-based contactless payments tool within Vodafone's mobile wallet in Germany, the Netherlands and Spain from later this month.
Stefano Parisse, group consumer services director, Vodafone, says: "Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceed the capacity of their physical wallets.
"Vodafone's mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers."