29 July 2016
Find out more

Vodafone lets customers store loyalty cards in mobile wallet

09 May 2014  |  9933 views  |  2 Woman sitting in mall texting

Vodafone has added a feature to its mobile wallet which lets customers store all of their loyalty cards on their handset.

The telco giant has integrated technology from Austrian software company Bluesource which lets users load their physical plastic cards onto their phones by either scanning them or typing in the numbers.

The free feature will sit alongside the SmartPass Visa-based contactless payments tool within Vodafone's mobile wallet in Germany, the Netherlands and Spain from later this month.

Stefano Parisse, group consumer services director, Vodafone, says: "Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceed the capacity of their physical wallets.

"Vodafone's mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers."

Comments: (2)

Alexander Peschkoff
Alexander Peschkoff - TEDIPAY - London | 09 May, 2014, 11:00

I thought that could be done on any phone... Starting back in 2010...

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 09 May, 2014, 20:33

I use Keyring App on Android to store all my loyalty cards and I know many people who do the same on iPhones using Passbook. I haven't come across a single merchant who has invested in installing equipment to scan the barcodes off of my smartphone screens. However, with an increasing number of them willing to read the loyalty card numbers off my smartphone screens and credit rewards for my purchases, Keyring is at last proving useful. While Vodafone is not a trailblazer, it's at least a fast follower in expanding mobile wallet to support a powerful use case.

Accelerating Mobile Wallet Adoption By Fixing What's Broken  

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

MasterCard to buy Oz loyalty specialist Pinpoint

MasterCard to buy Oz loyalty specialist Pinpoint

17 April 2014  |  5585 views  |  0 comments | 3 tweets | 6 linkedin
Birdback launches card-linked offers platform

Birdback launches card-linked offers platform

10 April 2014  |  4898 views  |  1 comments | 3 tweets | 4 linkedin
Vodafone's Sanz insists that HCE is 'good news'

Vodafone's Sanz insists that HCE is 'good news'

26 February 2014  |  6236 views  |  1 comments | 6 tweets | 11 linkedin
Weve taps Proxama for mobile loyalty service

Weve taps Proxama for mobile loyalty service

18 February 2014  |  3924 views  |  1 comments | 3 tweets | 4 linkedin
Vodafone partners MoneyGram on M-Pesa remittances

Vodafone partners MoneyGram on M-Pesa remittances

11 February 2014  |  5304 views  |  0 comments | 11 tweets | 9 linkedin
Vodafone NFC m-payments service to make global debut in Spain

Vodafone NFC m-payments service to make global debut in Spain

04 September 2013  |  8182 views  |  0 comments | 13 tweets | 8 linkedin
Vodafone and Visa team on NFC m-payments

Vodafone and Visa team on NFC m-payments

27 February 2012  |  12715 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit www.abe-eba.euVisit VocaLink.com

Top topics

Most viewed Most shared
satelliteContactless Bitcoin startup Plutus Tap &am...
9626 views comments | 10 tweets | 4 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
6871 views comments | 16 tweets | 22 linkedin
hands typing furiouslyManaging Big Data After Brexit
6071 views 0 | 6 tweets | 8 linkedin
UK and South Korea build 'fintech bridge'UK and South Korea build 'fintech bridge'
5991 views comments | 13 tweets | 14 linkedin
Finextra paper explores blockchain as an enabler of operational resilienceFinextra paper explores blockchain as an e...
5463 views comments | 12 tweets | 9 linkedin

Featured job

Find your next job