10 December 2016
Visit aciworldwide.com

FNB faces Twitter backlash after joke bombs

22 April 2014  |  4084 views  |  0 wrong way

First National Bank's Twitter guy has spent the day issuing grovelling apologies after a bomb-related joke blew up in his face.

This morning 'FNB Guy' (@Rbjacobs), the bank's main point of contact for customers on Twitter, was asked about the whereabouts of 'Steve', a character from a radio campaign.

FNB Guy responded with a 'joke': "He's some where in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!"


The inevitable backlash was soon in full swing and FNB deleted the tweet, apologised and insisted that the comment "conflicts with our corporate values".

Meanwhile, FNB Guy has also been busily firefighting, tweeting hundreds of apologies. With many calling for him to be sacked, he seems to be preparing for the worst:


Still, some found the gag amusing:

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

FNB uses motion-sensor technology to attract customers to branch

FNB uses motion-sensor technology to attract customers to branch

19 February 2014  |  4316 views  |  0 comments | 3 tweets | 10 linkedin
FNB taps instant messaging for mobile money transfers

FNB taps instant messaging for mobile money transfers

02 September 2013  |  4941 views  |  0 comments | 5 tweets | 2 linkedin
CBA Olympics terrorism YouTube ad bombs

CBA Olympics terrorism YouTube ad bombs

02 August 2012  |  5253 views  |  0 comments
FNB launches banking via Facebook

FNB launches banking via Facebook

20 July 2012  |  13346 views  |  1 comments
I'm a person, not a bank: tweeters mistakenly bombard @natwest

I'm a person, not a bank: tweeters mistakenly bombard @natwest

25 June 2012  |  13113 views  |  1 comments | 1 tweets
Standard Bank draws fire for FNB tweets

Standard Bank draws fire for FNB tweets

28 February 2012  |  5597 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreFind out morehttp://www.financialcrimerisk.fiserv.com/aml?r=finextra

Top topics

Most viewed Most shared
China tops world fintech rankingsChina tops world fintech rankings
8617 views comments | 39 tweets | 31 linkedin
EBA bends under weight of PSD2 mandatesEBA bends under weight of PSD2 mandates
8262 views comments | 37 tweets | 48 linkedin
Guesswork alone can crack Visa card security - Newcastle UniversityGuesswork alone can crack Visa card securi...
8050 views 12 comments | 15 tweets | 27 linkedin
PSD2 will transform the payments landscapePSD2 will transform the payments landscape
7210 views comments | 24 tweets | 13 linkedin
Fed Governor sounds warning on alternative credit scoring dataFed Governor sounds warning on alternative...
6869 views comments | 20 tweets | 24 linkedin

Featured job

Find your next job