19 October 2017
visit www.avoka.com

FNB faces Twitter backlash after joke bombs

22 April 2014  |  4397 views  |  0 wrong way

First National Bank's Twitter guy has spent the day issuing grovelling apologies after a bomb-related joke blew up in his face.

This morning 'FNB Guy' (@Rbjacobs), the bank's main point of contact for customers on Twitter, was asked about the whereabouts of 'Steve', a character from a radio campaign.

FNB Guy responded with a 'joke': "He's some where in Afghanistan, putting a bomb under a wheelchair and telling the cripple to run for it!"


The inevitable backlash was soon in full swing and FNB deleted the tweet, apologised and insisted that the comment "conflicts with our corporate values".

Meanwhile, FNB Guy has also been busily firefighting, tweeting hundreds of apologies. With many calling for him to be sacked, he seems to be preparing for the worst:


Still, some found the gag amusing:

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

FNB uses motion-sensor technology to attract customers to branch

FNB uses motion-sensor technology to attract customers to branch

19 February 2014  |  4765 views  |  0 comments | 3 tweets | 10 linkedin
FNB taps instant messaging for mobile money transfers

FNB taps instant messaging for mobile money transfers

02 September 2013  |  6168 views  |  0 comments | 5 tweets | 2 linkedin
CBA Olympics terrorism YouTube ad bombs

CBA Olympics terrorism YouTube ad bombs

02 August 2012  |  5490 views  |  0 comments
FNB launches banking via Facebook

FNB launches banking via Facebook

20 July 2012  |  13900 views  |  1 comments
I'm a person, not a bank: tweeters mistakenly bombard @natwest

I'm a person, not a bank: tweeters mistakenly bombard @natwest

25 June 2012  |  13595 views  |  1 comments | 1 tweets
Standard Bank draws fire for FNB tweets

Standard Bank draws fire for FNB tweets

28 February 2012  |  5882 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.comvisit www.vasco.com

Top topics

Most viewed Most shared
Ripple looks to drive bank adoption with $300m XRP rebate programmeRipple looks to drive bank adoption with $...
15600 views comments | 12 tweets | 4 linkedin
Swift positive on blockchain, but big challenges remainSwift positive on blockchain, but big chal...
8776 views comments | 16 tweets | 22 linkedin
hands typing furiouslyHow artificial intelligence can deliver a...
8427 views 0 | 8 tweets | 10 linkedin
satelliteGates Foundation backs Ripple collaboratio...
7872 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7012 views comments | 9 tweets | 17 linkedin

Featured job

Competitive
New York, NY - USA (some flexibility on location)

Find your next job