Citi launches block pricing tool on Bloomberg app portal
15 April 2014 | 3888 views | 0
Citi has become the first broker to use the Bloomberg App Portal to deploy an application to clients around the world.
The bank has added an electronic block pricing tool to the portal, enabling investors to request bespoke prices on demand as an integrated part of their workflow on the Bloomberg Professional service.
The Total Touch Price app builds on Citi's block electronic execution platform, which gives access to the bank's liquidity on over 3000 names.
The platform - Total Touch - is already integrated with the Bloomberg Execution Management System and its IOI network but the app will extend electronic trading services to clients who use the Bloomberg Professional service.
Sean Shanker, director, cash products, Citi, says: "Total Touch Price enhances the level of electronic communication with our clients in relation to pricing real time blocks on an actionable basis. It will elevate block trading to a whole new level."