20 October 2017
visit www.atos.net

Birdback launches card-linked offers platform

10 April 2014  |  5447 views  |  1 Woman shopping with credit card

UK start-up Birdback says hundreds of UK retailers can now link discounts, cashback and loyalty programmes directly to customers' payment cards for offline spending on the high street.

Customers using Birdback's card-linked offers service simply pick an offer on a deal site like VoucherCloud, put in the 16 digits from their payment card and automatically activate the discount when they pay in store.

The London-based firm says the approach can see adoption rates as high as 350% of vouchers and loyalty cards by streamlining the redemption process.

Once a deal has been accepted from a particular retailer, new offers can be activated automatically.

Birdback, which secured a £2.4 million funding round in February, says offers can be activated anywhere, by any customer of any bank or deal site, distinguishing it from solo bank or retailer competitors.

Nicolai Watzenig, founder and CEO, of Birdback will be speaking at the two-day Finextra Future Money conference taking place at Level39 in Canary Wharf in April.

Comments: (1)

Alexander Peschkoff
Alexander Peschkoff - TEDIPAY - London | 10 April, 2014, 09:31

I wonder how that will work when tokenization and non-EMV payments kick in?..

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Birdback card-linked-offers platform scores £2.4 million funding round

Birdback card-linked-offers platform scores £2.4 million funding round

06 February 2014  |  6003 views  |  0 comments | 3 tweets | 2 linkedin
Barclays takes another payments hackathon crown; Holvi and Azimo talk disruption

Barclays takes another payments hackathon crown; Holvi and Azimo talk disruption

03 June 2013  |  9883 views  |  0 comments | 8 tweets | 6 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.comvisit www.vasco.comvisit www.fivedegrees.nl

Top topics

Most viewed Most shared
satelliteGates Foundation backs Ripple collaboratio...
8537 views comments | 13 tweets | 10 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
8519 views comments | 21 tweets | 26 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7600 views comments | 9 tweets | 17 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
7054 views comments | 10 tweets | 22 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
6665 views comments | 14 tweets | 23 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job