28 August 2016
Find out more

Starbucks adds digital tipping to mobile app

12 March 2014  |  4446 views  |  1 starbucks tip

Coffee chain behemoth Starbucks has revamped its iPhone app to let customers tip baristas digitally and pay with a shake of their handsets.

The app upgrade will see visitors to around 7000 of Starbucks' 11,000 US stores given the option to tip either $0.50, $1.00 or $2.00 when they pay with their phone. Tipping will be added to the Android app later this year.

Another new feature aims to make the mobile payment process easier by letting users shake their phone to bring the barcode of their Starbucks card front and centre of the app, saving them the hassle of swiping through pages of menus.

Starbucks has pioneered m-payments and now claims 10 million customers for its app, with 11% of transactions going through mobile devices. As well as its own hugely popular offering, the firm has a partnership with, and has invested in, Square.

Adam Brotman, chief digital officer, Starbucks, says: "This update to the Starbucks App for iPhone is an important next step in digital innovation at Starbucks and one of the many ways we'll expand and improve our digital experience in the months to come."
KeywordsEFTPOS

Comments: (1)

Andrew Smith
Andrew Smith - CloudZync - London | 12 March, 2014, 16:43

Starbucks leads the way no doubt in terms of transaction volume. They are the perfect case study illustrating how consumers, given the right incentives along with a business (saving money on every single transaction)  embrace using their mobile phone technology for payments. By off railing from the card schemes, Starbucks save a considerable chunk of change every single year.

In terms of this latest announcement, sounds great, but does anyone actually tip a barista at Starbucks? Maybe in the US, but here in the UK I have never seen nor heard of anyone tipping in Starbucks.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Starbucks launches 'tweet-a-coffee' service

Starbucks launches 'tweet-a-coffee' service

28 October 2013  |  8871 views  |  0 comments | 13 tweets | 17 linkedin
Starbucks goes contactless in the UK

Starbucks goes contactless in the UK

17 June 2013  |  10678 views  |  4 comments | 23 tweets | 21 linkedin
Starbucks adds Square readers to menu

Starbucks adds Square readers to menu

04 January 2013  |  12396 views  |  0 comments | 8 tweets | 5 linkedin
Square Wallet gets a caffeine jolt at 7000 Starbucks stores

Square Wallet gets a caffeine jolt at 7000 Starbucks stores

08 November 2012  |  8246 views  |  0 comments | 11 tweets | 6 linkedin
Mobile innovators Square and Starbucks team up

Mobile innovators Square and Starbucks team up

08 August 2012  |  8562 views  |  1 comments
Starbucks outsmarts banks in Fast Company innovation awards

Starbucks outsmarts banks in Fast Company innovation awards

16 February 2012  |  10890 views  |  2 comments
Starbucks rolls out m-payments across US

Starbucks rolls out m-payments across US

19 January 2011  |  9203 views  |  3 comments
Starbucks brings mobile app to New York; adds PayPal option

Starbucks brings mobile app to New York; adds PayPal option

04 November 2010  |  8946 views  |  2 comments

Related blogs

Create a blog about this story (membership required)
Visit capgemini.comFind out moreVisit equens.com

Top topics

Most viewed Most shared
hands typing furiouslyBig Data's Three Big Trends in 2016
8061 views 5 | 22 tweets | 13 linkedin
hands typing furiouslyHow Banks Are Losing Millions by Ignoring...
7777 views 11 | 24 tweets | 10 linkedin
Nordea looking for AI and blockchain breakthroughsNordea looking for AI and blockchain break...
6698 views comments | 17 tweets | 21 linkedin
India's Unified Payments Interface goes live with 21 banksIndia's Unified Payments Interface goes li...
6241 views comments | 16 tweets | 18 linkedin
R3 blockchain consortium sheds light on Concord projectR3 blockchain consortium sheds light on Co...
6232 views comments | 14 tweets | 14 linkedin

Featured job

Find your next job