Philadelphia-based Customers Bancorp has unveiled plans to launch a new, separately branded, mobile bank.
Having snapped up the domain Bank.Mobile.com, Customers Bancorp is planning to open up the new platform in the third quarter.
Founded in 1997, Customers Bank has just 14 branches and CEO Jay Sidhu says that the new mobile offering will target the 50% of Americans who have not visited a branch in the last year.
"Our new mobile banking platform will complement our 'high touch supported by high tech' and 'single point of contact delivery through private bankers' strategies and enhance our ability to serve a wider range of customers," says Sidhu.
Last month BBVA paid $117 million for mobile bank Simple, which will continue to run as a seperate brand. Meanwhile, in Europe BNP Paribas has opened a stand-alone mobile platform, Hello Bank!, in Belgium and Germany.