26 September 2017
Find out more

ANZ appoints head of digital and social media strategy

28 February 2014  |  6709 views  |  0 Amanada Gomes ANZ

ANZ has appointed a former publishing executive to a newly-created position to lead the bank's social and digital media strategy.

As group head of strategic content and digital media, Amanda Gome will lead the bank's efforts to deepen relationships with customers and other stakeholders through the use of social channels.

Gome was previously publisher of Fairfax business magazines including BRW and Smart Investor which she moved to digital platforms.

Paul Edwards, group general manager in charge of corporate communication, says of the appointment: "Like Andrew Cornell who joined us from the Australian Financial Review last year as managing editor of our planned corporate newsroom, Amanda brings new skills to ANZ to help unlock the potential of digital and social media."

In addition to her focus on external audiences, Gome will also have responsibility for ANZ's internal digital media assets including the corporate intranet and the introduction of social collaboration tools, and for the internal culture to support the group's social and digital media agenda.

Gome says: "Companies now have the ability to create and distribute high quality news, research and insights that connect with key stakeholder and market segments in powerful new ways. It is exciting to join ANZ as it embarks on such a transformational journey."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

ANZ celebrates Mardi Gras with GAYTMs

ANZ celebrates Mardi Gras with GAYTMs

24 February 2014  |  10237 views  |  0 comments | 7 tweets | 1 linkedin
ANZ CEO Mike Smith becomes LinkedIn global influencer

ANZ CEO Mike Smith becomes LinkedIn global influencer

02 August 2013  |  4519 views  |  0 comments | 2 tweets | 1 linkedin
ANZ and Royal Bank of Canada to engage with IBM's Watson

ANZ and Royal Bank of Canada to engage with IBM's Watson

22 May 2013  |  11188 views  |  0 comments | 15 tweets | 9 linkedin
Apple, Google, Facebook and Amazon to lead m-payments gold-rush?

Apple, Google, Facebook and Amazon to lead m-payments gold-rush?

09 March 2012  |  16847 views  |  3 comments
ANZ names new tech honcho

ANZ names new tech honcho

17 October 2011  |  7375 views  |  0 comments
ANZ staffers used fake facebook profile to spy on customers

ANZ staffers used fake facebook profile to spy on customers

26 May 2010  |  12838 views  |  1 comments
ANZ targets teens with MySpace pre-paid card

ANZ targets teens with MySpace pre-paid card

28 August 2009  |  6131 views  |  0 comments
ANZ to cut branch staff as customers move to direct channels

ANZ to cut branch staff as customers move to direct channels

25 September 2008  |  5769 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.temenos.comvisit www.ncr.comvisit www.capgemini.com

Top topics

Most viewed Most shared
AXA launches blockchain to cover late flight compensationAXA launches blockchain to cover late flig...
11627 views comments | 16 tweets | 30 linkedin
SBI Ripple Asia advances on South KoreaSBI Ripple Asia advances on South Korea
9231 views comments | 16 tweets | 1 linkedin
European Commission makes fintech a priority in supervisory shakeupEuropean Commission makes fintech a priori...
8661 views comments | 34 tweets | 46 linkedin
hands typing furiouslyBlockchain is a new way of thinking?
7327 views 2 | 10 tweets | 1 linkedin
Sophia the humanoid gets UBS conference speaking gigSophia the humanoid gets UBS conference sp...
7080 views comments | 16 tweets | 19 linkedin

Featured job

A minimum of £200K (not a limiting factor)
London

Find your next job