Barclaycard has become the latest entrant into the crowded UK mPOS market, unveiling an app and card reader combo.
Aimed at smaller merchants and large firms with mobile sales forces, Barclaycard Anywhere will let users accept on-the-spot card payments when it launches this spring.
The card firm is using a white label chip and PIN reader from vendor PayLiquid, which attaches to a smartphone or tablet, working with a dedicated app which processes payments using 3G or WiFi. Customers receive their receipt by e-mail or text.
Paulette Rowe, MD, global payment acceptance, Barclaycard, says: "Our simple, low-cost, secure solution will enable many more small businesses and large enterprise sales forces to accept secure card payments on the move, helping them increase sales."
The app also offer reporting capabilities, helping firms to keep track of transactions wherever they are, providing insight into payments trends, sales performance and other business intelligence.
"Having easy access to invaluable management information through the mobile payment app will enable time-poor business owners and staff to quickly learn about their customers' spending behaviour," says Rowe.
Barclaycard is entering a packed mPOS market, taking on Lloyds, which has its own white labelled offering, as well as start-ups such as iZettle and Payleven and well established technology players like Intuit and PayPal.