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Barclaycard enters mPOS fray

18 February 2014  |  11279 views  |  3 mobile

Barclaycard has become the latest entrant into the crowded UK mPOS market, unveiling an app and card reader combo.

Aimed at smaller merchants and large firms with mobile sales forces, Barclaycard Anywhere will let users accept on-the-spot card payments when it launches this spring.

The card firm is using a white label chip and PIN reader from vendor PayLiquid, which attaches to a smartphone or tablet, working with a dedicated app which processes payments using 3G or WiFi. Customers receive their receipt by e-mail or text.

Paulette Rowe, MD, global payment acceptance, Barclaycard, says: "Our simple, low-cost, secure solution will enable many more small businesses and large enterprise sales forces to accept secure card payments on the move, helping them increase sales."

The app also offer reporting capabilities, helping firms to keep track of transactions wherever they are, providing insight into payments trends, sales performance and other business intelligence.

"Having easy access to invaluable management information through the mobile payment app will enable time-poor business owners and staff to quickly learn about their customers' spending behaviour," says Rowe.

Barclaycard is entering a packed mPOS market, taking on Lloyds, which has its own white labelled offering, as well as start-ups such as iZettle and Payleven and well established technology players like Intuit and PayPal.
KeywordsEFTPOS

Comments: (3)

Andrew Smith
Andrew Smith - CloudZync - London | 18 February, 2014, 17:17

Low cost....

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Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 18 February, 2014, 18:16

Not much point unless Barclays gives out merchant / acquirer accounts more easily than otherwise. Much of SQUARE's success can be attributed to its placing itself as a "master merchant" and enabling mobile merchants to accept card payments without having to apply to banks for merchant accounts - and inevitably face rejection because banks find their risk profile too high to qualify. 

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A Finextra member
A Finextra member | 24 February, 2014, 10:39

Not sure of the charging structure Barlcays are going to put in place - but for a relatively low turnover card accepting merchant, buying the hardware  and paying a higher fee with longer settlement timeframes may not be overly expensive,  when compared to fixed monthly terminal lease costs. If the merchant can stand the cashflow impact of delayed settlement then Barclays could well be able to play with their risk models.

 

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