04 December 2016
visit http://www.wolterskluwerfs.com

Weve taps Proxama for mobile loyalty service

18 February 2014  |  4030 views  |  1 Woman with shopping bag

Telco-owned UK mobile commerce joint venture Weve has selected Proxama technology as the basis for its 'Pouch' loyalty service.

Weve Pouch, which launched this week in alpha test, is a mobile app where users can store loyalty cards and offers.

The JV is using Proxama's TapPoint platform to help retailers use different technologies - such as NFC, QR codes, Bluetooth Low Energy - for proximity marketing.

To begin with, Weve has signed three firms to test Pouch, including sandwich chain Eat, which - in a UK first - will trial using BLE beacons.

Proxama says that its platform will help Weve deploy a highly contextual loyalty application, delivering offers relevant to customers, responding to their interests and recent activity.

Sean O'Connell, director, product, Weve, says: "At Weve, we believe that interactions between consumers and retailers will be increasingly mediated through mobile devices, but you have to crack the POS as well as the consumer experience.

"Our initial trial with EAT and our forthcoming work with Proxama has the potential to bring mobile loyalty at scale to consumers and retailers."

Earlier this month Weve revealed that it has teamed up with MasterCard on the other prong of its attack on commerce: payments. The partners are currently in talks with banks as they bid to launch their NFC m-payments service early next year.
KeywordsEFTPOS

Comments: (1)

Dean Wallace
Dean Wallace - TSYS - York | 18 February, 2014, 11:24

Great idea. I have heard so many times that "POS is not broken". But take a step back and consider the true consumer experience and you realise that today's people don't want to carry a purse full of cut-out coupons and multiple loyalty cards - this is where mobile "payments" really kicks in. Benefits both consumers and merchants who stand a better job of attracting / retaining customers, whilst enabling smaller merchants to compete in the loyalty/coupon space. EAT is a great trial partner given their willingness to try things out and segment - I'd be interested to see Fashion, Airport / City Parking, Consumer Electronics being trialled too at some point (holy grail Supermarkets too?). My hunch is we'll see different segments needing different ways to interact and consumers choosing what feels natural depending on circumstance at POI ...

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

UK mobile operators partner MasterCard for NFC m-payments drive

UK mobile operators partner MasterCard for NFC m-payments drive

06 February 2014  |  11463 views  |  8 comments | 10 tweets | 15 linkedin
Birdback card-linked-offers platform scores £2.4 million funding round

Birdback card-linked-offers platform scores £2.4 million funding round

06 February 2014  |  5293 views  |  0 comments | 3 tweets | 2 linkedin
Wells Fargo joins Isis Mobile Wallet scheme

Wells Fargo joins Isis Mobile Wallet scheme

13 December 2013  |  5074 views  |  0 comments | 6 tweets | 8 linkedin
Brits ditch traditional loyalty cards for their phones

Brits ditch traditional loyalty cards for their phones

31 October 2013  |  7886 views  |  1 comments | 11 tweets | 11 linkedin
Google integrates coupon service with Maps

Google integrates coupon service with Maps

28 October 2013  |  5864 views  |  0 comments | 11 tweets | 8 linkedin
Weve appoints former Travelex man to lead mobile commerce joint venture

Weve appoints former Travelex man to lead mobile commerce joint venture

05 February 2013  |  6548 views  |  0 comments | 1 tweets
NFC plays second fiddle to advertising in UK mobile consortium plans

NFC plays second fiddle to advertising in UK mobile consortium plans

29 October 2012  |  8336 views  |  2 comments | 5 tweets | 2 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreFind out moreVisit capgemini.com

Top topics

Most viewed Most shared
Royal Mint to issue digital goldRoyal Mint to issue digital gold
6599 views comments | 23 tweets | 21 linkedin
Bank CEOs fret about ROI as startups drive IT arms raceBank CEOs fret about ROI as startups drive...
5713 views comments | 16 tweets | 21 linkedin
UK challenger bank Masthaven opens for businessUK challenger bank Masthaven opens for bus...
5708 views comments | 15 tweets | 13 linkedin
ING pulls plug on P2P payments app TwypING pulls plug on P2P payments app Twyp
5607 views comments | 16 tweets | 15 linkedin
R3 and Calypso to develop blockchain trade confirmation systemR3 and Calypso to develop blockchain trade...
5592 views comments | 13 tweets | 12 linkedin

Featured job

to Six-Figure Base, Commission, Benefits
London, UK

Find your next job