22 September 2017
Visit http://response.ncr.com

Birdback card-linked-offers platform scores £2.4 million funding round

06 February 2014  |  5978 views  |  0 add to basket

Passion Capital has led a £2.4 million investment round in Birdback, a UK-based start-up that ties retailer loyalty programmes and discounted offers to consumer payment cards.

Birdback is to use the fresh round of funds to launch its service to retailers and banks worldwide, with the UK, France and Brazil first in line.

The company's app allows consumers to tie offline loyalty offers and discount codes to their 16-digit payment card for redemption at the point-of-sale. Birdback handles the transaction on behalf of the retailer and provides an opt-in for merchants to send future offers direct to a consumer's card.

The company says it is already working on projects with the biggest retailers, affiliates and payments operators across Europe and will be announcing the first of these very soon.

Nicolai Watzenig, Founder and CEO, of Birdback will be speaking at the two-day Finextra Future Money conference taking place at level39 in Canary Wharf in April.
KeywordsFINDEX

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Loyalty start-up Red Zebra scores SBT Venture Capital investment

Loyalty start-up Red Zebra scores SBT Venture Capital investment

03 February 2014  |  6744 views  |  0 comments | 3 tweets
Finextra Future Money presents: How to succeed as a fintech start-up

Finextra Future Money presents: How to succeed as a fintech start-up

14 January 2014  |  9265 views  |  0 comments | 7 tweets | 1 linkedin
Finextra partners Level39/Innotribe for Future Money innovation conference

Finextra partners Level39/Innotribe for Future Money innovation conference

12 November 2013  |  11393 views  |  0 comments | 10 tweets | 2 linkedin
Brits ditch traditional loyalty cards for their phones

Brits ditch traditional loyalty cards for their phones

31 October 2013  |  8245 views  |  1 comments | 11 tweets | 11 linkedin
ERN raises $1.6m for big data loyalty platform

ERN raises $1.6m for big data loyalty platform

19 June 2013  |  6296 views  |  2 comments | 4 tweets | 3 linkedin
JPMorgan Chase moves into daily deals with $35 million Bloomspot acquisition

JPMorgan Chase moves into daily deals with $35 million Bloomspot acquisition

21 December 2012  |  9947 views  |  0 comments | 3 tweets | 2 linkedin
MasterCard buys loyalty rewards specialist Truaxis

MasterCard buys loyalty rewards specialist Truaxis

07 September 2012  |  10022 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.capgemini.comvisit www.temenos.comvisit www.sibos.com

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
12699 views comments | 26 tweets | 42 linkedin
Equifax hack: Visa and Mastercard flag 200k compromised credit cardsEquifax hack: Visa and Mastercard flag 200...
11019 views comments | 6 tweets | 17 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9565 views comments | 6 tweets | 3 linkedin
Apple P2P payments service nears launchApple P2P payments service nears launch
8249 views comments | 18 tweets | 27 linkedin
UAE banks pool cyber security dataUAE banks pool cyber security data
8149 views comments | 5 tweets | 4 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job