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AIB taps NFC for Me2U app ad campaign

21 January 2014  |  4550 views  |  1 Woman leaning on wall using smartphone

Mobile contactless payments may be struggling to take off but Allied Irish Bank has found a use for NFC technology, tapping it for an advertising campaign for a new P2P payments service.

The Me2U Android and iOS app lets registered phone and Internet customers send money from their Visa card to a recipient's card by entering their mobile phone number.

To promote the app, AIB has plastered bus shelters, cinema lobbies and phone kiosks around Ireland with sheets containing NFC tags. When an NFC-enabled phone is tapped to the tags, the user is taken to the Apple or Android app store from where they can download Me2U.

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 23 January, 2014, 09:06

The number of references to NFC in the video got me wondering if it was an ad for NFC rather than AIB's new P2P payments service! Notice the amount of keyboard entry and pinch-and-zoom actions the guy in the video had to perform? This is yet another example of how companies in general and banks in specific neglect to design a mobile-optimized UX, which inevitably results in their inability to achieve mainstream adoption for their mobile apps.

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