31 July 2016
Find out more

Bank of China puts big data at centre of new online platform

07 January 2014  |  5988 views  |  0 Chinese flag

Bank of China has teamed up with IBM to overhaul its online platform, harnessing big data in an effort to offer more tailored customer services.

The bank has completely overhauled its online services for its 100 million customers around the world, redesigning the site, adding new functionality and interactivity.

It has also called in Big Blue to help it tap into big data in the form of transactions, real-time market feeds and customer service records in a bid to gain more insight into users.

This information is being used by Bank of China to customise the user experience, helping it to improve how it interacts, serves and markets to its customers.

Jiang Xin, GM, e-banking, Bank of China, says: "Banking has entered a new era, transforming from simple transactions and delivery methods to new and improved sales and marketing channels. As demand continues to rapidly evolve, Bank of China is taking the lead to meet the unique, individual needs of our valued customers."

Ron Lefferts, VP, financial services sector, IBM Global Business Services, adds: "The proliferation of online and mobile technologies, and the Big Data generated from them, is enabling Bank of China to better understand, and even anticipate, customer needs."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

MasterCard Big Data division to build restaurant reviews site built on customer payment data

MasterCard Big Data division to build restaurant reviews site built on customer payment data

17 December 2013  |  12094 views  |  0 comments | 28 tweets | 18 linkedin
Big data outfit ERN names Brian Thom president, Asia; scores $1m in funding

Big data outfit ERN names Brian Thom president, Asia; scores $1m in funding

07 October 2013  |  5433 views  |  0 comments | 1 tweets | 2 linkedin
IBM helps IndusInd Bank track customer location and activity for promotions push

IBM helps IndusInd Bank track customer location and activity for promotions push

06 September 2013  |  6184 views  |  0 comments | 6 tweets | 8 linkedin
UniCredit and IBM create cloud-based joint venture

UniCredit and IBM create cloud-based joint venture

22 July 2013  |  8459 views  |  0 comments | 4 tweets | 2 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit capgemini.comVisit VocaLink.comVisit www.abe-eba.eu

Top topics

Most viewed Most shared
Groupe BPCE agrees to buy FidorGroupe BPCE agrees to buy Fidor
8490 views comments | 38 tweets | 55 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
7162 views comments | 16 tweets | 22 linkedin
hands typing furiouslyManaging Big Data After Brexit
6895 views 0 | 6 tweets | 8 linkedin
hands typing furiouslyWhat is FinTech and where does it Live?
6017 views 0 | 14 tweets | 4 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job