Bank of China puts big data at centre of new online platform
07 January 2014 | 5988 views | 0
Bank of China has teamed up with IBM to overhaul its online platform, harnessing big data in an effort to offer more tailored customer services.
The bank has completely overhauled its online services for its 100 million customers around the world, redesigning the site, adding new functionality and interactivity.
It has also called in Big Blue to help it tap into big data in the form of transactions, real-time market feeds and customer service records in a bid to gain more insight into users.
This information is being used by Bank of China to customise the user experience, helping it to improve how it interacts, serves and markets to its customers.
Jiang Xin, GM, e-banking, Bank of China, says: "Banking has entered a new era, transforming from simple transactions and delivery methods to new and improved sales and marketing channels. As demand continues to rapidly evolve, Bank of China is taking the lead to meet the unique, individual needs of our valued customers."
Ron Lefferts, VP, financial services sector, IBM Global Business Services, adds: "The proliferation of online and mobile technologies, and the Big Data generated from them, is enabling Bank of China to better understand, and even anticipate, customer needs."