24 January 2017
visit http://www.wolterskluwerfs.com

IBM helps IndusInd Bank track customer location and activity for promotions push

06 September 2013  |  6347 views  |  0 Woman with shopping bag

Big Blue is going big brother, providing technology to India's IndusInd Bank which tracks customers' location and activity and uses the information to push them promotions.

In a first-of-its-kind deployment, IndusInd is using the technology developed by IBM Research in a bid to connect customers with contextual information which can be used to offer personalised, location-based recommendations and offers in real time.

Bank customers who opt in to the service will see their location and activity logged and cross-referenced, meaning that as they conduct daily transactions - such as buying airline tickets or shopping at the mall - they are sent relevant promotions by e-mail and text.

The technology is embedded within the bank's various channels - Internet, ATM, SMS, phone and branch - as part of a wider overhaul of its front office aimed at improving personalisation.

Sumant Kathpalia, head, consumer banking, IndusInd Bank, says: "IBM's new technology helps us understand customers as individuals and prepares us to respond more pervasively to the growing opportunities within the digital, social and mobile marketplace."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

IBM agrees Trusteer acquisition

IBM agrees Trusteer acquisition

15 August 2013  |  4988 views  |  0 comments | 1 tweets | 4 linkedin
Visa partners Shopkicks on mobile rewards

Visa partners Shopkicks on mobile rewards

21 November 2011  |  6813 views  |  0 comments
American Express to offer merchant discounts via Foursquare

American Express to offer merchant discounts via Foursquare

07 March 2011  |  11568 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
http://www.financialcrimerisk.fiserv.com/aml?r=finextraVisit contisgroup.comvisit wavestone.co.uk

Top topics

Most viewed Most shared
US fintech firms join forces to push data sharing via APIsUS fintech firms join forces to push data...
10403 views comments | 61 tweets | 53 linkedin
HSBC forms tech advisory boardHSBC forms tech advisory board
7040 views comments | 22 tweets | 23 linkedin
hands typing furiouslyBlockchain: Securities market infrastructu...
6214 views 0 | 3 tweets | 3 linkedin
New York regulator blasts OCC over bank charter plan for fintech firmsNew York regulator blasts OCC over bank ch...
6211 views comments | 21 tweets | 15 linkedin
China's Ant Financial goes global in bid for two billion users in 10 yearsChina's Ant Financial goes global in bid f...
5753 views comments | 22 tweets | 12 linkedin

Featured job

Competitive base, double ote
Germany or other C.E.E location

Find your next job