20 September 2017
Find out more

ATM gives away free money, as long as you promise to share it

26 February 2013  |  8403 views  |  0 cash

A friendly ATM has been doing its best to bring cheer to hard-up Spaniards, dispensing free money on the condition that the lucky recipients promise to share their windfall.

The ATM - or 'happiness dispenser' - has been making its way around the streets of recession-hit Spain for a publicity stunt from fizzy drinks giant Coca-Cola.

In a video posted on Vimeo, picked up by Gizmodo, Coke tells viewers that 'In the age of "bad banks" we bring you the happiness dispenser'.



Hidden cameras then show passers-by lured in by the machine, with its screen displaying the enticing message: 'Get 100 euros. Without a card'. If someone presses the 'yes' button, the ATM adds: 'But only if you agree to share it'.

If the challenge is accepted, people are asked if they want any tips on how to split their cash, with Coke offering up ideas such as: 'Hand out free nappies to pregnant women'.

If the person agrees, the machine dispenses EUR100 in an envelope and the camera tracks the people as they make good on their pledge to share their windfall.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Hacker plays Angry Birds on ATM

Hacker plays Angry Birds on ATM

22 February 2013  |  19939 views  |  2 comments | 27 tweets | 6 linkedin
Barclaycard builds iPhone game for Christmas campaign

Barclaycard builds iPhone game for Christmas campaign

19 November 2012  |  8641 views  |  0 comments | 8 tweets | 3 linkedin
Terminal velocity: Base jumper carries out FX trade mid-air

Terminal velocity: Base jumper carries out FX trade mid-air

20 February 2012  |  8159 views  |  0 comments
ING Direct guerilla marketing stunt makes a splash

ING Direct guerilla marketing stunt makes a splash

26 August 2010  |  14093 views  |  2 comments

Related blogs

Create a blog about this story (membership required)
visit www.capgemini.comvisit www.temenos.comvisit www.sibos.com

Top topics

Most viewed Most shared
JPMorgan Chase chief says he would fire traders dealing in bitcoin for stupidityJPMorgan Chase chief says he would fire tr...
10559 views comments | 16 tweets | 29 linkedin
Equifax hack: Visa and Mastercard flag 200k compromised credit cardsEquifax hack: Visa and Mastercard flag 200...
10168 views comments | 6 tweets | 17 linkedin
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
9896 views comments | 21 tweets | 39 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9062 views comments | 6 tweets | 3 linkedin
UAE banks pool cyber security dataUAE banks pool cyber security data
7525 views comments | 5 tweets | 4 linkedin

Featured job

Competitive
New York, NY - USA (some flexibility on location)

Find your next job