22 February 2017
visit nextgenbanking.co.uk

ATM gives away free money, as long as you promise to share it

26 February 2013  |  8148 views  |  0 cash

A friendly ATM has been doing its best to bring cheer to hard-up Spaniards, dispensing free money on the condition that the lucky recipients promise to share their windfall.

The ATM - or 'happiness dispenser' - has been making its way around the streets of recession-hit Spain for a publicity stunt from fizzy drinks giant Coca-Cola.

In a video posted on Vimeo, picked up by Gizmodo, Coke tells viewers that 'In the age of "bad banks" we bring you the happiness dispenser'.



Hidden cameras then show passers-by lured in by the machine, with its screen displaying the enticing message: 'Get 100 euros. Without a card'. If someone presses the 'yes' button, the ATM adds: 'But only if you agree to share it'.

If the challenge is accepted, people are asked if they want any tips on how to split their cash, with Coke offering up ideas such as: 'Hand out free nappies to pregnant women'.

If the person agrees, the machine dispenses EUR100 in an envelope and the camera tracks the people as they make good on their pledge to share their windfall.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Hacker plays Angry Birds on ATM

Hacker plays Angry Birds on ATM

22 February 2013  |  19418 views  |  2 comments | 27 tweets | 6 linkedin
Barclaycard builds iPhone game for Christmas campaign

Barclaycard builds iPhone game for Christmas campaign

19 November 2012  |  8418 views  |  0 comments | 8 tweets | 3 linkedin
Terminal velocity: Base jumper carries out FX trade mid-air

Terminal velocity: Base jumper carries out FX trade mid-air

20 February 2012  |  7895 views  |  0 comments
ING Direct guerilla marketing stunt makes a splash

ING Direct guerilla marketing stunt makes a splash

26 August 2010  |  13781 views  |  2 comments

Related blogs

Create a blog about this story (membership required)
Visit capgemini.com

Top topics

Most viewed Most shared
IBM and Visa join forces to turn billions of connected devices into points of saleIBM and Visa join forces to turn billions...
18193 views 11 comments | 54 tweets | 90 linkedin
Jaguar embeds payments into digital dashboardJaguar embeds payments into digital dashbo...
10455 views comments | 49 tweets | 59 linkedin
Nesta launches £5 million Open API challengeNesta launches £5 million Open API ch...
10420 views comments | 21 tweets | 19 linkedin
Kevin the bot uses blockchain to offer insurance for P2P transactionsKevin the bot uses blockchain to offer ins...
8589 views comments | 17 tweets | 15 linkedin
RBS to become fintech fund and high street outlet for challenger banks under HMT remedyRBS to become fintech fund and high street...
6963 views comments | 35 tweets | 33 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job