25 July 2016
Find out more

ATM gives away free money, as long as you promise to share it

26 February 2013  |  7952 views  |  0 cash

A friendly ATM has been doing its best to bring cheer to hard-up Spaniards, dispensing free money on the condition that the lucky recipients promise to share their windfall.

The ATM - or 'happiness dispenser' - has been making its way around the streets of recession-hit Spain for a publicity stunt from fizzy drinks giant Coca-Cola.

In a video posted on Vimeo, picked up by Gizmodo, Coke tells viewers that 'In the age of "bad banks" we bring you the happiness dispenser'.



Hidden cameras then show passers-by lured in by the machine, with its screen displaying the enticing message: 'Get 100 euros. Without a card'. If someone presses the 'yes' button, the ATM adds: 'But only if you agree to share it'.

If the challenge is accepted, people are asked if they want any tips on how to split their cash, with Coke offering up ideas such as: 'Hand out free nappies to pregnant women'.

If the person agrees, the machine dispenses EUR100 in an envelope and the camera tracks the people as they make good on their pledge to share their windfall.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Hacker plays Angry Birds on ATM

Hacker plays Angry Birds on ATM

22 February 2013  |  18976 views  |  2 comments | 27 tweets | 6 linkedin
Barclaycard builds iPhone game for Christmas campaign

Barclaycard builds iPhone game for Christmas campaign

19 November 2012  |  8197 views  |  0 comments | 8 tweets | 3 linkedin
Terminal velocity: Base jumper carries out FX trade mid-air

Terminal velocity: Base jumper carries out FX trade mid-air

20 February 2012  |  7621 views  |  0 comments
ING Direct guerilla marketing stunt makes a splash

ING Direct guerilla marketing stunt makes a splash

26 August 2010  |  13522 views  |  2 comments

Related blogs

Create a blog about this story (membership required)
Visit VocaLink.comVisit capgemini.comVisit www.abe-eba.eu

Top topics

Most viewed Most shared
MasterCard agrees £700m VocaLink acquisitionMasterCard agrees £700m VocaLink acqu...
8540 views 14 comments | 32 tweets | 37 linkedin
satelliteContactless Bitcoin startup Plutus Tap &am...
8351 views comments | 7 tweets | 3 linkedin
hands typing furiouslyWhat Every FinTech CEO Should Know About R...
8248 views 0 | 14 tweets | 8 linkedin
hands typing furiouslyBanking on IoT: Security in the Internet o...
8040 views 3 | 20 tweets | 7 linkedin
Santander doubles down on fintech fundSantander doubles down on fintech fund
7704 views comments | 22 tweets | 28 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job