26 March 2017
Visit EBAday.com

BBVA Compass launches NBA-branded online account

15 February 2013  |  5344 views  |  1 typing email on tablet

BBVA Compass has set its sights on basketball fans with an NBA-branded online account built on its new core technology platform.

The NBA Banking account uses BBVA Compass's new core system to provide the integration need for a "wholly digital" product, says the firm.

The account can only be opened online and maintained via the Web or with a smartphone using the bank's mobile app, with customers able to conduct almost any transaction without visiting a branch.



Fans can add their favourite NBA team logo to their debit card, view game scores and headlines via the online account interface, and check schedules and scores via mobile devices. There is also a foray into gamification, giving customers the chance to earn NBA merchandise by processing transactions online.

To promote the offering, all-star players Kevin Durant and James Harden have been signed up as "brand ambassadors" and will feature in themed advertising through the season.

BBVA Compass will simultaneously launch a hashtag - #Realfan - encouraging people to post photos to Instagram and Twitter to display their "fandom" and promote the bank's first national product.

Manolo Sanchez, president and CEO, BBVA Compass, says: "Sports is about passion, and this is a way to tap into that. NBA Banking is more than just a way to bank. It's a way for fans to show their team pride and love for the game."

Comments: (1)

A Finextra member
A Finextra member | 15 February, 2013, 14:38

Very creative.  I wonder who will be the first to mimic with the NFL...

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

BBVA sets up $100 million fintech venture fund

BBVA sets up $100 million fintech venture fund

25 January 2013  |  16757 views  |  1 comments | 12 tweets | 4 linkedin
BBVA Compass unveils banking's Siri

BBVA Compass unveils banking's Siri

28 June 2012  |  10459 views  |  1 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit capgemini.comvisit abe-eba.eu

Top innovation topics

Most viewed Most shared
hands typing furiouslyMachine Learning: Lessons for Banks From S...
10901 views 0 | 13 tweets | 12 linkedin
European Commission opens public consultation on fintechEuropean Commission opens public consultat...
9424 views comments | 43 tweets | 26 linkedin
Can banks really win in the payments business of the future? – new Finextra reportCan banks really win in the payments busin...
8832 views comments | 23 tweets | 37 linkedin
SecureKey taps IBM to put identity on the blockchainSecureKey taps IBM to put identity on the...
7235 views comments | 22 tweets | 15 linkedin
Westpac wants to take over your messaging keyboardWestpac wants to take over your messaging...
7203 views comments | 4 tweets | 10 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job