29 July 2016
Find out more

MasterCard buys stake in data analytics firm Mu Sigma

07 February 2013  |  6788 views  |  0 Couple shopping

MasterCard is stepping up its interest in transactional big data, forming a partnership with, and acquiring a stake in, analytics firm Mu Sigma. Financial terms were not disclosed.

Mu Sigma employs around 2500 'decision science professionals' serving companies in industries such as financial services, insurance and healthcare.

The partnership will see MasterCard Advisors' aggregated and anonymous purchase behaviour insights combined with Mu Sigma's analytics to develop products that help firms acquire and keep customers.

Gary Kearns, EVP, information services, MasterCard Advisors, says: "The data analytics market is rapidly growing as customers seek real time insight allowing them to better connect with their consumers through highly relevant products, offers and services."

Companies are increasingly looking to mine the ever-growing mountain of consumer data available to them, a fact that new player ERN is also hoping to take advantage of with the imminent launch of its Looop platform.

However, there are dangers associated with handling customer information, as MasterCard discovered last Autumn when it faced a barrage of negative headlines about its plans to sell card transaction data to large retailers and corporations.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

ERN unveils Looop big data platform for banks and merchants

ERN unveils Looop big data platform for banks and merchants

07 February 2013  |  10304 views  |  0 comments | 14 tweets | 8 linkedin
Under fire MasterCard bids to smooth over data privacy fears

Under fire MasterCard bids to smooth over data privacy fears

26 October 2012  |  15382 views  |  1 comments | 13 tweets | 10 linkedin
MasterCard buys loyalty rewards specialist Truaxis

MasterCard buys loyalty rewards specialist Truaxis

07 September 2012  |  8579 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit www.abe-eba.euVisit VocaLink.comFind out more

Top topics

Most viewed Most shared
satelliteContactless Bitcoin startup Plutus Tap &am...
9601 views comments | 10 tweets | 4 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
6813 views comments | 16 tweets | 22 linkedin
hands typing furiouslyManaging Big Data After Brexit
5982 views 0 | 6 tweets | 8 linkedin
UK and South Korea build 'fintech bridge'UK and South Korea build 'fintech bridge'
5971 views comments | 13 tweets | 14 linkedin
Finextra paper explores blockchain as an enabler of operational resilienceFinextra paper explores blockchain as an e...
5400 views comments | 12 tweets | 9 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job