24 October 2017
visit www.response.ncr.com

Black Friday online sales top $1 billion milestone

26 November 2012  |  4624 views  |  0 Fingers touching tablet computer 2

Black Friday online spending in the US topped the $1 billion mark for the first time ever, as US consumers switched on their PCs and mobile devices to shop from their armchairs at the traditional start of the seasonal spending binge.

E-commerce sales soared 26% on Friday, according to the latest data from comScore, representing $1.042 billion in online sales. The upsurge over 2011 figures would have been more pronounced but for a $633 million splurge in online spending on Thanksgiving, traditionally a lighter day for holiday shopping.

ComScore chairman, Gian Fulgoni, comments: "Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel."

Black Friday was also a big day for mobile shopping. According to data from IBM, 24%t of consumers used a mobile device to visit a retailer's site, up from 14.3" in 2011. Mobile sales exceeded 16%, up from 9.8% in 2011, with sales from iPads and iPhones leading the way.

E-commerce merchants are now preparing for Cyber Monday as the return to work prompts another lift in consumer spending, with comScore forecasting sales approaching $1.5 billion.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Mega Monday: UK Christmas shoppers set for busiest e-commerce day in history

Mega Monday: UK Christmas shoppers set for busiest e-commerce day in history

20 November 2012  |  7271 views  |  0 comments | 11 tweets | 2 linkedin
Bitcoin merchants plan own Black Friday

Bitcoin merchants plan own Black Friday

05 November 2012  |  7150 views  |  1 comments | 3 tweets | 1 linkedin
Sofa surfers serve up Black Friday bonanza

Sofa surfers serve up Black Friday bonanza

28 November 2011  |  5436 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.fivedegrees.nlvisit www.innotribe.com

Top topics

Most viewed Most shared
Mastercard to roll out blockchain APIMastercard to roll out blockchain API
19890 views comments | 31 tweets | 43 linkedin
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
15304 views comments | 23 tweets | 32 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
11040 views comments | 12 tweets | 23 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
9154 views comments | 15 tweets | 29 linkedin

Featured job

circa £250K total package
London

Find your next job