PayPal goes after Oz and Amsterdam high streets
15 November 2012 | 8565 views | 1
In its latest incursions into the high-street, PayPal has begun testing two different mobile-based payments systems, one in Australia and another in Amsterdam.
The eBay unit has teamed up with four Aussie merchants to roll out a cashless and cardless payments system delivered via integration with existing point-of-sale terminals using the PayPal Here APIs.
Customers who download the PayPal app are checked in when they walk into a participating store. The merchant can then see their name and photo ID at the terminal and charge the purchase to their PayPal account.
PayPal says that retailers - who pay a transaction fee comparable to that for a credit card - can also use the check-in functionality to provide personalised service and loyalty programmes to regular customers.
The participating retailers are Mexican restaurant franchise Guzman y Gomez, fashion retailer Glue, Sonoma Bakery, and education specialist Crayons.
Meanwhile, in Amsterdam over 30 retailers in the De 9 Straatjes shopping district have affixed QR codes to their shop window for another trial.
Shoppers with the PayPal app can scan the codes to be automatically directed to a mobile Web site where they can see the products displayed in the windows.
They then select a product, in their desired colour and size and buy it with PayPal in just one click and have it delivered to their home within two workdays.