31 July 2016
Find out more

AmEx offers Halo 4 players real world rewards

02 November 2012  |  7643 views  |  0 American Express Web Logo

American Express has set its sights on the gaming community, teaming up with Microsoft to enable cardholders to earn real-world rewards for completing tasks in the upcoming Halo 4 game.

Using its Card Sync technology, AmEx will let customers connect their accounts with Xbox Live. This means that when they reach specified Halo 4 in-game achievements, they will unlock special offers and experiences.

The deal is running in the US and UK, with players eligible for offers at Best Buy and Currys PC World respectively. Users can also receive statement credits worth $25 or £25 and the chance to win a trip to the E3 game event next year.

Leslie Berland, SVP, digital partnerships and development, AmEx, says the X-Box partnersip, brings "a new level of value and engagement for cardmembers that is meaningful to our merchant partners and a significant development in interactive entertainment".

Customers can also access AmEx on the Xbox 360 dashboard and, once synced, load couponless offers directly to their cards from US merchants like AMC Theatres and PacSun; and UK outfits such as Cineworld Cinemas, Dixons Travel and Topman.

This is the first time AmEx has connected merchants and cardmembers via its Sync platform in the interactive entertainment and gaming arena and, says Berland: "The development provides merchants a platform for reaching a highly engaged and savvy audience with relevant offers and experiences".

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

AmEx invests in iZettle; O2 launches PINpad for mobile payments

AmEx invests in iZettle; O2 launches PINpad for mobile payments

23 October 2012  |  10169 views  |  0 comments | 14 tweets | 3 linkedin
Wal-Mart partners Amex on bank account alternative

Wal-Mart partners Amex on bank account alternative

08 October 2012  |  8587 views  |  0 comments
AmEx integrates with Apple's Passbook

AmEx integrates with Apple's Passbook

24 September 2012  |  12377 views  |  0 comments | 1 tweets
AmEx and Zynga team on pre-paid card with Farmville rewards

AmEx and Zynga team on pre-paid card with Farmville rewards

22 May 2012  |  5762 views  |  0 comments
American Express syncs cards to Twitter for hashtag discounts

American Express syncs cards to Twitter for hashtag discounts

07 March 2012  |  11702 views  |  0 comments
AmEx launches Serve app for P2P payments on Facebook

AmEx launches Serve app for P2P payments on Facebook

01 March 2012  |  13703 views  |  1 comments
Amex earmarks $100m for investment in digital commerce startups

Amex earmarks $100m for investment in digital commerce startups

08 November 2011  |  7612 views  |  2 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit capgemini.comVisit VocaLink.com

Top topics

Most viewed Most shared
Groupe BPCE agrees to buy FidorGroupe BPCE agrees to buy Fidor
8652 views comments | 38 tweets | 56 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
7233 views comments | 16 tweets | 22 linkedin
hands typing furiouslyManaging Big Data After Brexit
6930 views 0 | 6 tweets | 8 linkedin
hands typing furiouslyWhat is FinTech and where does it Live?
6092 views 0 | 14 tweets | 4 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job