22 September 2017
Visit http://response.ncr.com

Square acquires digital design agency

01 October 2012  |  5251 views  |  1 Fingers on smartphone keypad

Swipe-to-mobile outfit Square has acquired New York-based Web design agency 80/20.

The surprise move provides Square with a base in NY and a company that specialises in designing elegant user interfaces for Web and mobile apps.

Square, which closed a $200 million funding round last month, has seen huge growth over the past year, with its workforce growing from 150 to 400 and annualised payments processed up from around $1 billion to over $8 billion.

The 80/20 acquisition demonstrates the value placed on the consumer interface as a new breed of tech firms look to emulate the success of Apple in building simple, easy-to-use products that consumers find intuitive and a pleasure to interact with.

The 80/20 team consists of 12 designers and was co-founded by former Apple and Adobe staff. Previous commissions include work for Sony, Warner Bros, Vodafone and Motorola.

Comments: (1)

Brett King
Brett King - Moven - New York | 01 October, 2012, 18:15

Traditionally we'd emphasize the value of physical stores as the ability to touch and feel a product, or in the case of banking to get advice. The new differentiation is 'see and feel' a connection with brand - this is why Square is focusing on building customer experience above anything else, and why they've been so successful to-date.

Compare that with banks who have zero creative capability in-house in most cases, and rarely test user experience until the product has been designed, paper application form/branch process and all. 

This is going to be the new differentiator for FIs - service experience evidenced through great journeys and creative. Not through process, location or product.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Square closes $200m funding round

Square closes $200m funding round

17 September 2012  |  8992 views  |  0 comments
Mobile innovators Square and Starbucks team up

Mobile innovators Square and Starbucks team up

08 August 2012  |  8928 views  |  1 comments
Square poaches from PayPal as it bids for international expansion

Square poaches from PayPal as it bids for international expansion

21 March 2012  |  7753 views  |  0 comments
Square bids to take over the point-of-sale

Square bids to take over the point-of-sale

05 March 2012  |  10687 views  |  2 comments
Square valuation reaches $1 billion following new funding

Square valuation reaches $1 billion following new funding

29 June 2011  |  9731 views  |  0 comments
Larry Summers joins Square board

Larry Summers joins Square board

23 June 2011  |  7484 views  |  0 comments
Square bids to kill off the cash register

Square bids to kill off the cash register

24 May 2011  |  11835 views  |  0 comments
Visa invests in Square

Visa invests in Square

28 April 2011  |  15556 views  |  1 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.abe-eba.euvisit www.vasco.comvisit www.sibos.com

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
12814 views comments | 27 tweets | 42 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9601 views comments | 6 tweets | 3 linkedin
AXA launches blockchain to cover late flight compensationAXA launches blockchain to cover late flig...
8403 views comments | 13 tweets | 27 linkedin
Apple P2P payments service nears launchApple P2P payments service nears launch
8327 views comments | 19 tweets | 27 linkedin
SBI Ripple Asia advances on South KoreaSBI Ripple Asia advances on South Korea
7726 views comments | 16 tweets | 1 linkedin

Featured job

Competitive base, double ote, benefits
London, UK

Find your next job