27 April 2017
visit nextgenbanking.co.uk

Oz bookshop lets students beat the queues with QR codes

15 August 2012  |  6835 views  |  1 iphone apps on screen

Australian students stocking up on textbooks for the upcoming semester can avoid busy queues at Co-op Bookshop outlets by using their phones to scan QR codes in store windows and paying with PayPal

The Co-op Bookshop has built QR walls in the windows of stores on 10 Aussie campuses, displaying top textbook titles from courses at the universities.

Students scan the code for the book they want with their smartphone and pay for it using PayPal, thanks to a specially created mobile site providing instant access to over 160 titles. The book is delivered to their home address free of charge.



Greg Smith, chief marketing officer, Co-op Bookshop, says: "This exciting new concept was born from a growing student need to reduce the time they spend waiting in line for their textbooks during the busy semester start period."

KeywordsE-COMMERCE

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 16 August, 2012, 15:27

If the students using this service are digitally native enough to (1) have a smartphone, (2) have a QR code reader app installed on it, and (3) know how to scan QR codes, I'm not sure why they'd bother to visit the physical store in the first place and, that too, during peak season? Why won't they simply order online from their homes? To quell any doubts, I checked and confirmed for myself that Co-Op does have a website that accepts online orders. 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

PayPal trials QR code app in Singapore

PayPal trials QR code app in Singapore

10 February 2012  |  8588 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit capgemini.comvisit dh.com

Top topics

Most viewed Most shared
hands typing furiouslyBitcoin ETF Bites the Dust, Needs More Sec...
16530 views 0 | 7 tweets | 7 linkedin
BBVA runs live funds transfers over RippleBBVA runs live funds transfers over Ripple
12179 views comments | 32 tweets | 20 linkedin
Coinbase plans Ethereum messaging appCoinbase plans Ethereum messaging app
9296 views comments | 14 tweets | 15 linkedin
EC plans blockchain 'observatory'EC plans blockchain 'observatory'
8694 views comments | 9 tweets | 16 linkedin
Plastc goes into meltdownPlastc goes into meltdown
7315 views comments | 12 tweets | 7 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job