24 July 2017
download the report now

Russian bank issues Angry Birds card

30 May 2012  |  7294 views  |  0 credit card chip

Game developer Rovio is spreading its wings, teaming up with Russia's Promsvyazbank on an Angry Birds branded debit card.

The MasterCard cards, featuring images of the game's characters, will see users get a 10% discount on Angry Birds-branded products, according to Associated Press.

The bank is printing 50,000 cards for the launch early next month but, with Russians reportedly rushing to request them, it hopes to issue twice as many by the end of the year.

Since first appearing in Apple's App Store in 2009, the Angry Birds game has moved to other platforms and been downloaded more than a billion times. The success has prompted Finish maker Rovio to cash in with merchandise such as toys and books and now the debit card.

Angry Birds debit cards to be issued in Russia - AP

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit vasco.com/news/PSD2-compliant-solutionsvisit www.ncr.comvisit www.finastra.com

Top topics

Most viewed Most shared
German fintech factory FinLeap raises EUR39 millionGerman fintech factory FinLeap raises EUR3...
14260 views comments | 19 tweets | 15 linkedin
Mastercard to buy AI outfit BrighterionMastercard to buy AI outfit Brighterion
10484 views comments | 14 tweets | 20 linkedin
Barclays rides payments-as-a-service wave with investment in Form3Barclays rides payments-as-a-service wave...
9355 views comments | 16 tweets | 12 linkedin
Mastercard and Scotiabank join Enterprise Ethereum AllianceMastercard and Scotiabank join Enterprise...
8042 views comments | 25 tweets | 16 linkedin
PayPal strikes deals with Chase and CitiPayPal strikes deals with Chase and Citi
7544 views comments | 9 tweets | 5 linkedin

Featured job

Competitive
London, UK (or flexible)

Find your next job