28 July 2016
Find out more

AmEx mobile app tracks user transaction data and location to offer relevant merchant discounts

15 May 2012  |  7543 views  |  0 World map digital with numbers

American Express has launched a 'mobile offer engine' that recommends and ranks relevant merchant offers in real time for US cardmembers based on their spending history and location.

The service is being piloted in in Los Angeles and New York City with an overlay of offers available nationwide at merchants like Baskin-Robbins and Dunkin' Donuts.

Josh Silverman, president of the US consumer services group at American Express says: "In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our cardmembers save time as well as money by curating meaningful offers for them."

Users of the card scheme's iPhone app are presented with a list of offers that are ranked according to the cardholder's prior spending history and location. A dashboard feature displays offers added to the card, savings made and expired coupons. To redeem an offer, users add it to an eligible American Express card to make the qualifying purchase. Savings are automatically delivered via a statement credit within three to five days.

The new offers engine is the latest advance on the daily deals front by American Express, which has rolled out similar spending programmes linked to Facebook, Twitter and foursquare.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Amex adds cards to Isis mobile wallet

Amex adds cards to Isis mobile wallet

10 May 2012  |  12182 views  |  0 comments
American Express syncs cards to Twitter for hashtag discounts

American Express syncs cards to Twitter for hashtag discounts

07 March 2012  |  11695 views  |  0 comments
AmEx launches Serve app for P2P payments on Facebook

AmEx launches Serve app for P2P payments on Facebook

01 March 2012  |  13694 views  |  1 comments
American Express partners Twitter for small business advertising roll-out

American Express partners Twitter for small business advertising roll-out

17 February 2012  |  7454 views  |  0 comments
Starbucks outsmarts banks in Fast Company innovation awards

Starbucks outsmarts banks in Fast Company innovation awards

16 February 2012  |  10841 views  |  2 comments
Amex earmarks $100m for investment in digital commerce startups

Amex earmarks $100m for investment in digital commerce startups

08 November 2011  |  7608 views  |  2 comments
Amex partners Facebook for coupons push

Amex partners Facebook for coupons push

19 July 2011  |  9817 views  |  0 comments
American Express to offer merchant discounts via Foursquare

American Express to offer merchant discounts via Foursquare

07 March 2011  |  11400 views  |  0 comments
Amex shells out EUR496m on Loyalty Partner

Amex shells out EUR496m on Loyalty Partner

16 December 2010  |  10223 views  |  0 comments
American Express reward points redeemed for virtual goods

American Express reward points redeemed for virtual goods

30 November 2010  |  9309 views  |  0 comments
American Express sets up consumer spending consultancy division

American Express sets up consumer spending consultancy division

19 November 2009  |  7388 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit capgemini.comFind out moreVisit VocaLink.com

Top topics

Most viewed Most shared
satelliteContactless Bitcoin startup Plutus Tap &am...
9550 views comments | 9 tweets | 4 linkedin
Apps crush internet for UK banking loginsApps crush internet for UK banking logins
8550 views comments | 19 tweets | 25 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
6735 views comments | 16 tweets | 20 linkedin
UK and South Korea build 'fintech bridge'UK and South Korea build 'fintech bridge'
5932 views comments | 13 tweets | 14 linkedin
hands typing furiouslyManaging Big Data After Brexit
5759 views 0 | 5 tweets | 8 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job