26 July 2016
Find out more

MasterCard moves in on daily deals market

18 April 2012  |  7944 views  |  1 card reader

MasterCard is moving in on the daily deals market through an initial partnership with deal aggregation and syndication outfit Local Offer Network.

MasterCard says it will work with Local Offer Network to integrate its deal platform into the services it offers to bank card issuers under the MasterCard Offers Services banner.

Mario Shiliashki, group head, US markets emerging payments lead, MasterCard, says: "Our collaboration with partners like Local Offer Network will make MasterCard the 'go-to' offers solution for merchants and issuers looking for a stronger connection with our cardholders."

The business of broadcasting merchant discounts to consumers has fuelled the massive growth of Groupon and is increasingly being viewed as a key component in the mobile shopping arena.

Merchants who sign up for the programme will be exposed to a broad consumer base through a simple, easy-to-navigate technology system, says Shiliashki. At the same time, issuers will have access to relevant and "geo-targeted" offers from hundreds of local and regional merchants.

The service is expected to go live with a first batch of merchants and issuers by the end of this quarter.

American Express already operates a similar service through social networking sites such as Twitter and FourSquare, while Visa Europe launched a Web portal offering deals and discounts from participating retailers to its UK cardholders in December.

Comments: (1)

Pierre Boces
Pierre Boces - Welcome Real-time - Aix-en-Provence | 19 April, 2012, 04:24

Check out this related blog post.

Why retail banks can outperform sites like Groupon.

http://www.finextra.com/community/fullblog.aspx?blogid=6277

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

American Express syncs cards to Twitter for hashtag discounts

American Express syncs cards to Twitter for hashtag discounts

07 March 2012  |  11691 views  |  0 comments
Visa Europe launches UK offers portal

Visa Europe launches UK offers portal

12 December 2011  |  7720 views  |  0 comments
Amex partners Facebook for coupons push

Amex partners Facebook for coupons push

19 July 2011  |  9816 views  |  0 comments
American Express to offer merchant discounts via Foursquare

American Express to offer merchant discounts via Foursquare

07 March 2011  |  11400 views  |  0 comments
Chase teams with Visa on mobile coupon pilot

Chase teams with Visa on mobile coupon pilot

21 August 2008  |  8536 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit www.abe-eba.euVisit capgemini.com

Who is commenting?

Top topics

Most viewed Most shared
MasterCard agrees £700m VocaLink acquisitionMasterCard agrees £700m VocaLink acqu...
9055 views 14 comments | 32 tweets | 37 linkedin
satelliteContactless Bitcoin startup Plutus Tap &am...
9037 views comments | 9 tweets | 4 linkedin
hands typing furiouslyBanking on IoT: Security in the Internet o...
8688 views 3 | 21 tweets | 7 linkedin
Santander doubles down on fintech fundSantander doubles down on fintech fund
8025 views comments | 23 tweets | 28 linkedin
Apps crush internet for UK banking loginsApps crush internet for UK banking logins
7416 views comments | 17 tweets | 25 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job