28 July 2017
download the report now

Tesco tops UK credit card brand rankings

13 February 2012  |  7954 views  |  0 credit card

Only one traditional financial services player has made it into the UK's top four rated credit card brands, with retailers dominating a list from Auriemma Consulting Group (ACG).

Tesco tops the firm's Issuer Brand Index (IBI), scoring 60.58 points out of 100, driven by particularly high rankings in perceived quality of product and customer service.

Retailers ranked higher on average than traditional banks within the IBI, due to the strong value of their co-brand card propositions. Marks & Spencer is third in the rankings, with a score of 58.78, closely followed by Sainsbury's in fourth with 56.38.

Barclaycard has the strongest brand among traditional financial services providers, second overall with a score of 59.4. American Express is fifth, the Co-operative Bank sixth and Nationwide seventh. Specialist credit card firm SAV comes bottom of the 23-strong list, with a score of 42.38.

Matt Simester, MD, ACG, says: "The lack of innovation in servicing and reward programmes over the last three years is now showing. Investing in the improvement of servicing strategies and rewards programmes rather than simple cost cutting would appear to be the prime area to attract and obtain customers. Consumer perception remains critical to success."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Tesco delays current account launch

Tesco delays current account launch

06 February 2012  |  6252 views  |  0 comments
Consumers prefer PayPal over credit cards for online shopping - KPMG

Consumers prefer PayPal over credit cards for online shopping - KPMG

05 December 2011  |  20530 views  |  3 comments | 2 tweets | 5 linkedin
PayPal more popular for online buying than debit cards - US survey

PayPal more popular for online buying than debit cards - US survey

13 August 2010  |  9272 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.worldpaymentsreport.comvisit www.abe-eba.euvisit www.ncr.com

Top topics

Most viewed Most shared
US firm to implant employees with RFID chipsUS firm to implant employees with RFID chi...
9539 views 16 comments | 33 tweets | 38 linkedin
hands typing furiouslyHow automation can help transform the fina...
8159 views 0 | 6 tweets | 2 linkedin
Industry task force sets out US path to faster paymentsIndustry task force sets out US path to fa...
7863 views comments | 5 tweets | 7 linkedin
Santander looks to smooth fintech integration with BiBoxSantander looks to smooth fintech integrat...
7359 views comments | 16 tweets | 15 linkedin
hands typing furiouslySWIFT Blockchain POC: enhanced cross-borde...
7049 views 1 | 4 tweets | 13 linkedin

Featured job


Brussels or Frankfurt

Find your next job