23 January 2017
visit http://www.wolterskluwerfs.com

ICICI launches Facebook banking app

18 January 2012  |  19224 views  |  1 ICICI bank

India's ICICI has launched a Facebook app that lets customers carry out banking tasks without leaving the social network.

The 'Your Bank Account' app - hosted on secured ICICI servers and made available on Facebook through a secure SSL connection - lets users view account details and mini statements as well as apply for debit cards and request chequebooks.

The app is thought to be the first of its kind in over four years, when Silicon Valley-based KeyPoint Credit Union teamed with mobile banking outfit MShift to develop an app that enabled customers to access their Web accounts from within Facebook.

ICICI is also using its new Facebook page - which has garnered nearly 30,000 'likes' since launching earlier this month - to punt exclusive offers to customers, provide product details and offer customer care.

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 19 January, 2012, 11:21

Nice app. Kudos to ICICI Bank. Curiosity got the better of security concerns and I signed up immediately. I'm sure ICICI will use this app as one more channel to target ads at me. But I'm not half as sure about why I'd want to use it after this first time. After all, I've being checking account balances and doing other things on ICICI Bank's Internet Banking website for 10+ years and I don't find any compelling reason to start doing such things on Facebook. But, I'm sure a lot of GenY customers will find enough reasons to do all this via FB. I'm already worried if my PIN # will find its way to my Facebook feed anytime soon. Let me get outta here right now and unsubscribe to the app!     

1 thumb up! 1 thumb up! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Commonwealth Bank celebrates Facebook milestones

Commonwealth Bank celebrates Facebook milestones

18 January 2012  |  5933 views  |  0 comments
Citi launches Facebook app for loyalty point pooling

Citi launches Facebook app for loyalty point pooling

03 January 2012  |  9463 views  |  0 comments
Movenbank bids to allay Facebook login concerns

Movenbank bids to allay Facebook login concerns

29 November 2011  |  11821 views  |  3 comments
CBA taps Facebook for treasure hunt competition

CBA taps Facebook for treasure hunt competition

07 November 2011  |  5968 views  |  0 comments
ICICI and Vodafone ink m-banking JV

ICICI and Vodafone ink m-banking JV

18 January 2011  |  9721 views  |  0 comments
ICICI plans interactive online banking service

ICICI plans interactive online banking service

12 December 2008  |  7625 views  |  0 comments
ICICI Bank introduces digital TV service

ICICI Bank introduces digital TV service

10 October 2008  |  5874 views  |  0 comments
ICICI Bank introduces mobile banking application

ICICI Bank introduces mobile banking application

21 January 2008  |  7694 views  |  0 comments
KeyPoint CU introduces account access via Facebook

KeyPoint CU introduces account access via Facebook

15 November 2007  |  8476 views  |  0 comments

Related company news

 
visit wavestone.co.ukVisit contisgroup.comhttp://www.financialcrimerisk.fiserv.com/aml?r=finextra

Who is commenting?

Top topics

Most viewed Most shared
Seven banks plan blockchain platform for SMEsSeven banks plan blockchain platform for S...
13170 views comments | 48 tweets | 45 linkedin
Accenture beats Brexit blues with largest-ever London startup programmeAccenture beats Brexit blues with largest-...
11311 views comments | 32 tweets | 20 linkedin
US fintech firms join forces to push data sharing via APIsUS fintech firms join forces to push data...
9084 views comments | 51 tweets | 47 linkedin
HSBC forms tech advisory boardHSBC forms tech advisory board
6799 views comments | 22 tweets | 23 linkedin
NumbersLegalising the blockchain
6097 views comments | 9 tweets | 4 linkedin

Featured job

to Six-Figure Base, Bonus, Benefits
London, UK

Find your next job