21 July 2017
visit www.avoka.com

Commonwealth Bank celebrates Facebook milestones

18 January 2012  |  6128 views  |  0 office workers

Commonwealth Bank of Australia is celebrating its one year anniversary on Facebook with a new milestone of over 100,000 fans.

CommBank has undertaken a number of successful content initiatives on Facebook over the past year. The bank says the strenght of the consumer response has exceeded its expectations:
  • Community Seeds (May 2011): Fans were invited to give away over $125,000 of the bank's money to six community organisations in need, by voting via the Community Seeds Facebook tab.
  • Facebook Deals (August 2011): Partnered with Facebook to launch Facebook Deals to the Australian market. The bank's 'Open a saving account and receive free movies passes for a year' sold out in three days with the campaign being referred to as the 'most aggressive deal' in the launch.
  • Thank You (October 2011): Customers were invited to select one free gift out of a choice of three (EMI Music voucher, Gloria Jean's voucher, Movie voucher) for making Commonwealth Bank - 2011 Money Magazine Bank of the Year. The campaign sold out in three days.
  • Centenary Time Vault (November 2011): Fans were sent on a two week treasure hunt with a question on the bank's history posed each day for a chance to win $2,000 per day.
  • Hussy's Lunch Time Legends (December 2011 - currently active): Each lunch break of the Test matches, the bank post an episode of "Hussey's Lunchtime Legends" on the Love Cricket tab. Each episode tests the audience with a video question delivered by Hussey about his favourite all-time great cricket moments. The daily prizes range from cricket packs to signed memorabilia.


CommBank has also moved its customer service team to the social platform, promising real-time responses to queries posted on its Facebook wall. And in late December, Commonwealth Bank became one of the first in the world to enable customers to pay each other in Facebook using its Kaching iPhone application.

Andy Lark, Commonwealth Bank chief marketing and online officer, explains the bank's strategy: "We're less interested in the industry echo-chamber and more interested in building bridges to customers in new ways. November saw us reach an engagement rate of over 20%, one of the highest globally for any Facebook page. Social platform, Facebook in particular, provide an opportunity to support and serve customers in new ways."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Citi launches Facebook app for loyalty point pooling

Citi launches Facebook app for loyalty point pooling

03 January 2012  |  9650 views  |  0 comments
PayPal launches Send Money Facebook app

PayPal launches Send Money Facebook app

18 November 2011  |  9492 views  |  0 comments
Social media users wary of 'brand pollution' - survey

Social media users wary of 'brand pollution' - survey

10 November 2011  |  11879 views  |  0 comments
CBA taps Facebook for treasure hunt competition

CBA taps Facebook for treasure hunt competition

07 November 2011  |  6117 views  |  0 comments
JP Morgan Chase taps Facebook for $1m sweepstakes

JP Morgan Chase taps Facebook for $1m sweepstakes

28 October 2011  |  10652 views  |  1 comments
CommBank makes NFC play with Kaching

CommBank makes NFC play with Kaching

25 October 2011  |  9742 views  |  2 comments
US Bank spurs business social networking with $15,000 Facebook challenge

US Bank spurs business social networking with $15,000 Facebook challenge

20 October 2011  |  5273 views  |  0 comments
Citi launches Facebook top-up app for mobile operators

Citi launches Facebook top-up app for mobile operators

17 October 2011  |  8839 views  |  2 comments
MasterCard taps Facebook Places for Yankees campaign

MasterCard taps Facebook Places for Yankees campaign

03 August 2011  |  8519 views  |  0 comments
Amex partners Facebook for coupons push

Amex partners Facebook for coupons push

19 July 2011  |  10193 views  |  0 comments
Social media: More than just a passing fad say bankers

Social media: More than just a passing fad say bankers

07 April 2011  |  16023 views  |  2 comments
NAB taps social media to 'break up' with rivals

NAB taps social media to 'break up' with rivals

15 February 2011  |  14208 views  |  1 comments
ASB Bank launches 'virtual branch' on facebook

ASB Bank launches 'virtual branch' on facebook

13 September 2010  |  12303 views  |  0 comments | 1 tweets
HSBC taps facebook for student bursary competition

HSBC taps facebook for student bursary competition

24 August 2010  |  9834 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit vasco.com/news/PSD2-compliant-solutionsvisit www.niceactimize.comvisit www.ncr.com

Top topics

Most viewed Most shared
German fintech factory FinLeap raises EUR39 millionGerman fintech factory FinLeap raises EUR3...
12726 views comments | 19 tweets | 15 linkedin
EPC gears up for pan-European instant paymentsEPC gears up for pan-European instant paym...
9891 views comments | 10 tweets | 28 linkedin
Mastercard to buy AI outfit BrighterionMastercard to buy AI outfit Brighterion
8760 views comments | 14 tweets | 20 linkedin
Barclays rides payments-as-a-service wave with investment in Form3Barclays rides payments-as-a-service wave...
7962 views comments | 16 tweets | 12 linkedin
hands typing furiouslyThe Digital Trade Chain: the blockchain tr...
7726 views 0 | 5 tweets | 16 linkedin