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Citi launches Facebook app for loyalty point pooling

03 January 2012  |  9282 views  |  0 Citi Web screen shot

US bank Citi has unveiled a Facebook application that lets customers pool their loyalty programme reward points.

Citi says its new ThankYou Point Sharing app makes rewards social, enabling Facebook friends to club together to get hold of goods and services or donate to charity.

To use the app, customers sign up through the ThankYou Point Sharing tab on Citi's Facebook page. They can then start a pool of points for an individual, group or cause and set a goal before contributing and inviting friends to participate.

The bank is giving 10 million ThankYou points away to qualifying members on Facebook at launch.

Ralph Andretta, head, co brands and loyalty, Citi Cards, says: "Citi is constantly listening to our clients as part of our commitment to deliver rewarding experiences that fit into their increasingly digital world. This new app is a first in the marketplace and a fun, flexible way to share ThankYou points - as well as rewarding experiences - with friends and family."
KeywordsSOCIAL MEDIA

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