21 September 2017
Find out more

Discover sponsors Farmville game expansion

01 December 2011  |  5357 views  |  0 discover farmville

Discover Financial Services is bidding to woo the kids this Christmas, signing on as sponsor for an expansion of the hugely popular FarmVille social game.

The card firm is backing game developer Zynga's Winter Wonderland expansion, which sees a "friendly orange Yeti use his Discover card to do his holiday shopping".

From tomorrow, players can get an early look by visiting Discover's farm within the game, with a full launch on 5 December ahead of a two week run.

The firm is giving away a free virtual gift for people visiting Zynga's latest creation. Players can also earn up to three branded farm items for completing different tasks, for which details and tips can be obtained by becoming a Discover fan on Facebook.

Mike Boush, VP, e-business, Discover, says: "Social games bring people together into virtual communities. They're captivating increasingly larger online audiences that include many of our Discover cardmembers. Partnering with Zynga to develop a unique in-game experience helps us connect and engage with players and put more fun in time spent online."

Discover joins Capital One, Citi and American Express in expanding its operations into the rapidly expanding gaming market.
KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Amex buys virtual currency firm Sometrics

Amex buys virtual currency firm Sometrics

21 September 2011  |  8150 views  |  0 comments
MasterCard taps Facebook Places for Yankees campaign

MasterCard taps Facebook Places for Yankees campaign

03 August 2011  |  8590 views  |  0 comments
Facebook revises virtual money terms in wake of anti-trust complaint

Facebook revises virtual money terms in wake of anti-trust complaint

07 July 2011  |  8155 views  |  0 comments
Birth of a new currency: Facebook Credits to be mandatory for on-site games

Birth of a new currency: Facebook Credits to be mandatory for on-site games

25 January 2011  |  12234 views  |  0 comments
American Express reward points redeemed for virtual goods

American Express reward points redeemed for virtual goods

30 November 2010  |  9850 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.sibos.comvisit www.capgemini.comdownload the paper now

Top topics

Most viewed Most shared
HSBC switches on selfie payments in ChinaHSBC switches on selfie payments in China
12182 views comments | 26 tweets | 41 linkedin
Equifax hack: Visa and Mastercard flag 200k compromised credit cardsEquifax hack: Visa and Mastercard flag 200...
10836 views comments | 6 tweets | 17 linkedin
Dutch bank sentences teenage DDoS culprit to community serviceDutch bank sentences teenage DDoS culprit...
9464 views comments | 6 tweets | 3 linkedin
Apple P2P payments service nears launchApple P2P payments service nears launch
8063 views comments | 18 tweets | 26 linkedin
UAE banks pool cyber security dataUAE banks pool cyber security data
8034 views comments | 5 tweets | 4 linkedin

Featured job

Competitive base + commission + benefits
Denmark, Finland, Iceland, Norway or Sweden

Find your next job