23 May 2017
register for the webinar

Discover sponsors Farmville game expansion

01 December 2011  |  5280 views  |  0 discover farmville

Discover Financial Services is bidding to woo the kids this Christmas, signing on as sponsor for an expansion of the hugely popular FarmVille social game.

The card firm is backing game developer Zynga's Winter Wonderland expansion, which sees a "friendly orange Yeti use his Discover card to do his holiday shopping".

From tomorrow, players can get an early look by visiting Discover's farm within the game, with a full launch on 5 December ahead of a two week run.

The firm is giving away a free virtual gift for people visiting Zynga's latest creation. Players can also earn up to three branded farm items for completing different tasks, for which details and tips can be obtained by becoming a Discover fan on Facebook.

Mike Boush, VP, e-business, Discover, says: "Social games bring people together into virtual communities. They're captivating increasingly larger online audiences that include many of our Discover cardmembers. Partnering with Zynga to develop a unique in-game experience helps us connect and engage with players and put more fun in time spent online."

Discover joins Capital One, Citi and American Express in expanding its operations into the rapidly expanding gaming market.
KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Amex buys virtual currency firm Sometrics

Amex buys virtual currency firm Sometrics

21 September 2011  |  7964 views  |  0 comments
MasterCard taps Facebook Places for Yankees campaign

MasterCard taps Facebook Places for Yankees campaign

03 August 2011  |  8452 views  |  0 comments
Facebook revises virtual money terms in wake of anti-trust complaint

Facebook revises virtual money terms in wake of anti-trust complaint

07 July 2011  |  8029 views  |  0 comments
Birth of a new currency: Facebook Credits to be mandatory for on-site games

Birth of a new currency: Facebook Credits to be mandatory for on-site games

25 January 2011  |  11874 views  |  0 comments
American Express reward points redeemed for virtual goods

American Express reward points redeemed for virtual goods

30 November 2010  |  9552 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit vasco.com/news/PSD2-compliant-solutionsDownload the paper nowvisit www.niceactimize.com

Top topics

Most viewed Most shared
Time for data-driven banking to come of ageTime for data-driven banking to come of ag...
8759 views comments | 28 tweets | 35 linkedin
Google and PayPal partner for mobile shopping by fingerprintGoogle and PayPal partner for mobile shopp...
8737 views comments | 27 tweets | 28 linkedin
Banks must get on AI bandwagon now – new Finextra researchBanks must get on AI bandwagon now – new F...
8491 views comments | 22 tweets | 31 linkedin
Twins fool HSBC voice biometrics - BBCTwins fool HSBC voice biometrics - BBC
8487 views comments | 21 tweets | 24 linkedin
DrnkPay app blocks credit cards if you've had too much to drinkDrnkPay app blocks credit cards if you've...
7486 views comments | 14 tweets | 15 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job