30 April 2017
visit http://events.sap.com/gb/fsi-forum-2017/en/home

JP Morgan Chase taps Facebook for $1m sweepstakes

28 October 2011  |  10573 views  |  1 JP Morgan Chase Facebook

JP Morgan Chase has taken to Facebook to promote its Chase Freedom credit card, entering people who 'like' it on the social networking site into a million dollar sweepstakes.

To push the card and its 'cash back' theme, the bank set up a Facebook page last year and has since been regularly adding updates.

This month - between 3 October and 23 October - it is has been inviting people to 'like' it and then enter a sweepstakes. Participants were able to enter once a day, for a daily chance to win $500 and one opportunity to grab the $1 million.

Through the campaign's 'face', Ben Grant, the bank has been posting videos, polls and pictures of daily sweepstakes winners on its Facebook wall.

Having accumulated over 474,000 likes for the page, JP Morgan Chase will reveal the $1 million winner next week.

KeywordsSOCIAL MEDIA

Comments: (1)

A Finextra member
A Finextra member | 01 November, 2011, 14:50

Well, this is NOT exactly  THE WAY the "World" should Go'round...In Social Media you don't want a million people "liking you" because of a "prize"...What you should do instead is to engage a highly interested community to partake in a more "fluid" marketing conversation.  We are launching Social Media soon, and we don't look forward topost any flashy sweepstakes. We will strive to gain the "like us" with "engaging content" and interesting editorial postings...

 

 

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

US Bank spurs business social networking with $15,000 Facebook challenge

US Bank spurs business social networking with $15,000 Facebook challenge

20 October 2011  |  5202 views  |  0 comments
MasterCard taps Facebook Places for Yankees campaign

MasterCard taps Facebook Places for Yankees campaign

03 August 2011  |  8436 views  |  0 comments
Amex partners Facebook for coupons push

Amex partners Facebook for coupons push

19 July 2011  |  10069 views  |  0 comments
Social media: More than just a passing fad say bankers

Social media: More than just a passing fad say bankers

07 April 2011  |  15919 views  |  2 comments
NAB taps social media to 'break up' with rivals

NAB taps social media to 'break up' with rivals

15 February 2011  |  14097 views  |  1 comments

Related company news

 

Related company information

JPMorgan Chase

Related blogs

Create a blog about this story (membership required)
Find out morevisit dh.comvisit vasco.com/news/PSD2-compliant-solutions

Top topics

Most viewed Most shared
Six global banks join Swift DLT trialsSix global banks join Swift DLT trials
7958 views comments | 16 tweets | 36 linkedin
BBVA steps up fintech acquisition strategy with purchase of OpenpayBBVA steps up fintech acquisition strategy...
7108 views comments | 17 tweets | 16 linkedin
JPMorgan formally quits R3JPMorgan formally quits R3
6923 views comments | 25 tweets | 15 linkedin
Should central banks open up payment and settlement systems to non-banks?Should central banks open up payment and s...
6271 views comments | 22 tweets | 21 linkedin
Token raises $15.7 million as PSD2 approachesToken raises $15.7 million as PSD2 approac...
6012 views comments | 20 tweets | 20 linkedin

Featured job

to 120K base, £300K ote, stock options
London, UK

Find your next job