05 December 2016
Visit aciworldwide.com

First direct crowdsourcing effort gains traction

27 September 2011  |  8205 views  |  0 First Direct logo

UK bank first direct is asking for customer input on the design of its new debit cards, following a strong response to a new crowdsourcing portal where members of the public can shape products and services before they are officially released.

The first direct lab site was launched in August to give visitors the chance to see what the bank is planning and critique it through a comment facility and forum.

The initial plans up for discussion included a Web site re-design, a consultation on the use of QR codes and an early version of a mortgage comparison smartphone app.

Now the bank is asking customers to view a number of design options for its next debit card, showing images of a card featuring a matt black front with sparkle ink backing and logo, and a silver version in sparkle ink.

After four days live on the site, 1204 people had added their comments, including 46 on Tuesday alone.

Previous tests on QR codes and Web site design pulled in 604 and 308 comments respectively.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

First direct site asks for public input on product development

First direct site asks for public input on product development

01 August 2011  |  7430 views  |  1 comments
First direct puts social media-savvy marketing man in CEO seat

First direct puts social media-savvy marketing man in CEO seat

27 July 2011  |  10901 views  |  0 comments
First direct launches transactional iPhone app

First direct launches transactional iPhone app

13 January 2011  |  14583 views  |  3 comments
First direct's 'Beta Lab' to invite public input on product development

First direct's 'Beta Lab' to invite public input on product development

04 October 2010  |  8851 views  |  0 comments
Banks can't ignore social Web - first direct CEO

Banks can't ignore social Web - first direct CEO

22 September 2010  |  12121 views  |  1 comments
New players beat traditional banks in public trust stakes

New players beat traditional banks in public trust stakes

18 June 2010  |  10407 views  |  0 comments
First Direct falls foul of Twitter hack

First Direct falls foul of Twitter hack

26 February 2010  |  17139 views  |  3 comments
Firms should embrace social media for customer service - research

Firms should embrace social media for customer service - research

11 November 2009  |  8266 views  |  1 comments
First direct dares to share what customers think of it

First direct dares to share what customers think of it

13 October 2009  |  16683 views  |  1 comments
First direct unveils social media newsroom

First direct unveils social media newsroom

19 June 2009  |  9608 views  |  0 comments
First direct launches customer community site

First direct launches customer community site

21 November 2008  |  7350 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit contisgroup.comFind out moreVisit aciworldwide.com

Who is commenting?

A Finextra member Finextra Member Commented on: Guesswork alone can cr...
A Finextra member Finextra Member Commented on: Guesswork alone can cr...
A Finextra member Finextra Member Commented on: Guesswork alone can cr...

Top topics

Most viewed Most shared
Royal Mint to issue digital goldRoyal Mint to issue digital gold
6769 views comments | 23 tweets | 23 linkedin
Bank CEOs fret about ROI as startups drive IT arms raceBank CEOs fret about ROI as startups drive...
5938 views comments | 16 tweets | 21 linkedin
hands typing furiouslyBanking UX Design Challenges and Opportuni...
5759 views 0 | 12 tweets | 4 linkedin
Amazon signs up tech firms to financial services cloud programmeAmazon signs up tech firms to financial se...
5751 views comments | 14 tweets | 15 linkedin
R3 and Calypso to develop blockchain trade confirmation systemR3 and Calypso to develop blockchain trade...
5690 views comments | 13 tweets | 12 linkedin

Featured job

to Six-Figure Base, Commission, Benefits
London, UK

Find your next job