30 July 2016
Find out more

BofA taps Microsoft Tag to push app

04 August 2011  |  7164 views  |  0 Bank of America Logo web screen shot

Bank of America is using Microsoft Tag barcodes in online advertisements to promote its new Windows 7 application.

BofA launched its Windows 7 app in May, enabling customers to pay bills, transfer funds, view balances and find ATMs using their handsets.

It's now created a Microsoft Tag, a 2D barcode that users scan to get redirected to a page where they can download the banking app.

On the Microsoft Tag blog, Treena Colby says: "You are a gal or guy on the go. You have a stack of bills a mile high. You have no time to organize your life, much less read your mail or navigate a website to get what you need. You are the perfect target audience for the latest Bank of America marketing campaign."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

MasterCard taps Facebook Places for Yankees campaign

MasterCard taps Facebook Places for Yankees campaign

03 August 2011  |  8153 views  |  0 comments
Mobile to become mainstream banking channel - Sabadell

Mobile to become mainstream banking channel - Sabadell

29 July 2011  |  14941 views  |  3 comments | 1 tweets
US m-banking uptake stalls over security fears - Javelin

US m-banking uptake stalls over security fears - Javelin

22 July 2011  |  8515 views  |  0 comments
BofA trials BlackBerry contactless payments

BofA trials BlackBerry contactless payments

28 February 2011  |  10595 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit capgemini.comVisit www.abe-eba.eu

Who is commenting?

Top topics

Most viewed Most shared
Groupe BPCE agrees to buy FidorGroupe BPCE agrees to buy Fidor
8060 views comments | 36 tweets | 52 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
7088 views comments | 16 tweets | 22 linkedin
hands typing furiouslyManaging Big Data After Brexit
6737 views 0 | 6 tweets | 8 linkedin
hands typing furiouslyBank of Pikachu? What does Pokemon Go mean...
5704 views 0 | 11 tweets | 9 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job