30 September 2016
Visit dh.com

First direct site asks for public input on product development

01 August 2011  |  7370 views  |  1 First Direct logo

First direct has launched an online portal where members of the public can shape products and services before they are officially released.

The first direct Lab will have content added each month, giving visitors the chance to see what the bank is planning and critique it through a comment facility and forum.

The initial plans up for discussion are a Web site re-design, a consultation on the use of QR codes and an early version of a mortgage comparison smartphone app.

Paul Say, head, marketing, first direct, says: "We're constantly looking at new ways of communicating with customers and the public, and the first direct Lab is a natural progression for us. We want people to inform our offering and in doing so help us serve them better."

The Beta Labs initiative follows the launch last year of Talking Points, a public online forum for customer feedback.

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 03 August, 2011, 15:53

Great move, props to first direct.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

First direct puts social media-savvy marketing man in CEO seat

First direct puts social media-savvy marketing man in CEO seat

27 July 2011  |  10842 views  |  0 comments
First direct launches transactional iPhone app

First direct launches transactional iPhone app

13 January 2011  |  14527 views  |  3 comments
First direct's 'Beta Lab' to invite public input on product development

First direct's 'Beta Lab' to invite public input on product development

04 October 2010  |  8796 views  |  0 comments
Banks can't ignore social Web - first direct CEO

Banks can't ignore social Web - first direct CEO

22 September 2010  |  12055 views  |  1 comments
First Direct falls foul of Twitter hack

First Direct falls foul of Twitter hack

26 February 2010  |  17078 views  |  3 comments
First direct dares to share what customers think of it

First direct dares to share what customers think of it

13 October 2009  |  16524 views  |  1 comments
First direct unveils social media newsroom

First direct unveils social media newsroom

19 June 2009  |  9548 views  |  0 comments

Related company news

 
Visit colt.netVisit VocaLink.comFind out more

Top topics

Most viewed Most shared
RBS tests demonstrate ability of Ethereum to support a national domestic payments systemRBS tests demonstrate ability of Ethereum...
14563 views comments | 55 tweets | 48 linkedin
Ripple rudely gatecrashes Sibos partyRipple rudely gatecrashes Sibos party
10104 views comments | 31 tweets | 30 linkedin
Swift beware: Ripple signs banks to global payments steering groupSwift beware: Ripple signs banks to global...
9181 views comments | 33 tweets | 18 linkedin
BNP Paribas is working with clients on blockchain deploymentBNP Paribas is working with clients on blo...
7552 views comments | 14 tweets | 30 linkedin
US gets same day ACHUS gets same day ACH
7048 views comments | 23 tweets | 20 linkedin

Featured job

to c.£100K base, double OTE
London, UK (covering Europe)

Find your next job