30 September 2016
Find out more

Amex partners Facebook for coupons push

19 July 2011  |  9879 views  |  0 Hands on keyboard

American Express has launched a Facebook application that pushes special offers and discounts to cardholders based on their likes, interests and social connections.

The 'Link, Like, Love' app provides cardholders with a personalised dashboard of deals, content and experiences based on their - and their friends' - Facebook likes and interests.

Cardholders choose the deals they want and Amex automatically sends 'statement credits' to their account. To claim the deal, users just pay with their card, online or in-store, as normal without having to present a physical coupon.

Amex says its technology also enables it to provide merchants with detailed reporting on deal redemption and customer loyalty to help them design their marketing programmes.

The card firm has also developed a marketing tool for merchants called 'Go Social' to help them create and distribute coupon-less offers for Facebook and other digital channels such as Foursquare, with which Amex struck a deal deal earlier this year.

Among the merchants signed up to the app so far are 20th Century Fox, Dunkin' Donuts, Whole Foods Market and Virgin America.

Ed Gilligan, vice chairman, Amex, says: "As we continue to transform our business in the digital space, we're focused on three key areas: value, relevance and user experience, for both cardmembers and merchants. Because of our unique business model - our closed loop - we're able to deliver on all three in a way that is unprecedented."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Amex signs up Sprint to push Serve digital payments platform

Amex signs up Sprint to push Serve digital payments platform

18 July 2011  |  6717 views  |  0 comments
Facebook revises virtual money terms in wake of anti-trust complaint

Facebook revises virtual money terms in wake of anti-trust complaint

07 July 2011  |  7843 views  |  0 comments
Google goes for loyalty, not payments at the check-out

Google goes for loyalty, not payments at the check-out

06 May 2011  |  17030 views  |  2 comments | 1 tweets
Social media: More than just a passing fad say bankers

Social media: More than just a passing fad say bankers

07 April 2011  |  15681 views  |  2 comments
Amex unveils digital payments platform

Amex unveils digital payments platform

28 March 2011  |  13041 views  |  2 comments
Facebook creates payments unit

Facebook creates payments unit

22 March 2011  |  13721 views  |  0 comments
American Express to offer merchant discounts via Foursquare

American Express to offer merchant discounts via Foursquare

07 March 2011  |  11461 views  |  0 comments
Amex targets Gen Y with social Currency - personal finance advice site

Amex targets Gen Y with social Currency - personal finance advice site

22 September 2010  |  12575 views  |  0 comments
Chase teams with Visa on mobile coupon pilot

Chase teams with Visa on mobile coupon pilot

21 August 2008  |  8573 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit contisgroup.comFind out moreFind out more

Who is commenting?

Top topics

Most viewed Most shared
Ripple rudely gatecrashes Sibos partyRipple rudely gatecrashes Sibos party
10828 views comments | 35 tweets | 33 linkedin
BNP Paribas is working with clients on blockchain deploymentBNP Paribas is working with clients on blo...
7763 views comments | 15 tweets | 31 linkedin
US gets same day ACHUS gets same day ACH
7086 views comments | 23 tweets | 20 linkedin
PayPal and Lenovo team on biometric authentication for laptopsPayPal and Lenovo team on biometric authen...
6782 views comments | 13 tweets | 16 linkedin
Banks ready for real-world blockchainBanks ready for real-world blockchain
6781 views comments | 22 tweets | 29 linkedin

Featured job

EUR Competitive
Brussels - Belgium or Paris - France

Find your next job