22 February 2017
Visit EBAday.com

Citi to invest in mobile and online to attract affluent customers

17 November 2010  |  13054 views  |  0 citi bank

Citi plans to build a single global technology platform for Internet and mobile banking by the end of next year as part of a multi-billion dollar investment in its consumer business, according to Reuters.

At a US conference, Manuel Medina-Mora, CEO, consumer banking for the Americas at Citi told delegates that the bank will invest between $3 billion and $4 billion on its consumer bank to attract more business from wealthy, urban customers, says the wire.

The money - funded through expense cuts and the benefits of improving credit quality - will be spent on technology, infrastructure, hiring and marketing.

Medina-Mora told the conference that the bank hopes new technology, particularly in relation to Internet and mobile built on a single platform, will help it attract affluent customers.

Citi to invest $3 billion to $4 billion in consumer bank - Reuters

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

BofA and Citi testing iPhone and Android for corporate e-mail - Bloomberg

BofA and Citi testing iPhone and Android for corporate e-mail - Bloomberg

05 November 2010  |  11374 views  |  2 comments
Citi to tap emerging corporate-to-consumer payments market

Citi to tap emerging corporate-to-consumer payments market

25 October 2010  |  8495 views  |  0 comments
Citi to pilot multi-account '2G cards'

Citi to pilot multi-account '2G cards'

05 October 2010  |  11184 views  |  1 comments
Citi launches digital assault on Australian market

Citi launches digital assault on Australian market

27 August 2010  |  10639 views  |  1 comments
Citi signs for MasterCard inControl tech

Citi signs for MasterCard inControl tech

17 August 2010  |  11226 views  |  2 comments
Gartner takes a swipe at Citi mobile trial data

Gartner takes a swipe at Citi mobile trial data

18 March 2010  |  11755 views  |  1 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit Yelloco.co.uk

Top topics

Most viewed Most shared
IBM and Visa join forces to turn billions of connected devices into points of saleIBM and Visa join forces to turn billions...
18733 views 11 comments | 56 tweets | 92 linkedin
EBA to relax controversial PSD2 authentication rulesEBA to relax controversial PSD2 authentica...
9586 views comments | 49 tweets | 67 linkedin
Kevin the bot uses blockchain to offer insurance for P2P transactionsKevin the bot uses blockchain to offer ins...
8811 views comments | 19 tweets | 15 linkedin
RBS to become fintech fund and high street outlet for challenger banks under HMT remedyRBS to become fintech fund and high street...
7518 views comments | 37 tweets | 33 linkedin
hands typing furiouslyBlockchain Technology
7306 views 0 | 5 tweets | 1 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job