29 July 2016
Find out more

First direct's 'Beta Lab' to invite public input on product development

04 October 2010  |  8708 views  |  0 Dollar note jigsaw

UK bank first direct is to give members of the public the opportunity to shape products and services before they are officially released.

The Beta Lab scheme, announced as first direct celebrates its 21st birthday, will give customers and members of the public a chance to have their say on how new products and services are developed, and the opportunity to give feedback prior to launch.

The scheme, which will go live later this year, will be carried out primarily online. It will be the only project of its kind to be trialled by a bank in the UK, says first direct.

Paul Say, head of marketing at first direct, comments: "For 21 years, first direct has pioneered innovative communication with its customers. The launch of Beta Lab is the next step on our customer relationship journey."

The Beta Labs initiative follows the launch earlier this year of Talking Points, a public online forum for customer feedback.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Banks can't ignore social Web - first direct CEO

Banks can't ignore social Web - first direct CEO

22 September 2010  |  12009 views  |  1 comments
New players beat traditional banks in public trust stakes

New players beat traditional banks in public trust stakes

18 June 2010  |  10308 views  |  0 comments
First direct goes World Cup crazy

First direct goes World Cup crazy

16 June 2010  |  5890 views  |  0 comments
First direct asks customers to save for a 'brainy' day

First direct asks customers to save for a 'brainy' day

25 May 2010  |  7078 views  |  0 comments
First Direct falls foul of Twitter hack

First Direct falls foul of Twitter hack

26 February 2010  |  17009 views  |  3 comments
Standard Bank asks customers for ideas as BofA tells them to leave it alone

Standard Bank asks customers for ideas as BofA tells them to leave it alone

04 November 2009  |  6586 views  |  1 comments
First direct dares to share what customers think of it

First direct dares to share what customers think of it

13 October 2009  |  16364 views  |  1 comments
First direct in text snafu

First direct in text snafu

06 October 2009  |  5420 views  |  0 comments
First direct unveils social media newsroom

First direct unveils social media newsroom

19 June 2009  |  9493 views  |  0 comments
First direct launches customer community site

First direct launches customer community site

21 November 2008  |  7236 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit capgemini.comVisit www.abe-eba.euVisit VocaLink.com

Top topics

Most viewed Most shared
satelliteContactless Bitcoin startup Plutus Tap &am...
9606 views comments | 10 tweets | 4 linkedin
Telefonica Germany launches Fidor-backed mobile banking serviceTelefonica Germany launches Fidor-backed m...
6819 views comments | 16 tweets | 22 linkedin
hands typing furiouslyManaging Big Data After Brexit
6012 views 0 | 6 tweets | 8 linkedin
UK and South Korea build 'fintech bridge'UK and South Korea build 'fintech bridge'
5973 views comments | 13 tweets | 14 linkedin
Finextra paper explores blockchain as an enabler of operational resilienceFinextra paper explores blockchain as an e...
5413 views comments | 12 tweets | 9 linkedin

Featured job


Brussels (Belgium) or Paris (France)

Find your next job