24 January 2017
visit http://www.wolterskluwerfs.com

'Oh so very over it today' tweets Westpac

18 February 2010  |  13926 views  |  1 call centre Customer assitant

With many banks still wary of social media, Australia's Westpac provided an example of the potential pitfalls today when an employee accidentally posted a self-pitying tweet using the firm's official account, prompting scorn from followers.

Westpac, which recently posted first quarter profits of A$1.6 billion, told the world via its Twitter account that it was "Oh so very over it today".

Fellow Twitterers were less than sympathetic. One responded: "You're a bank. You made a $1.6 billion first-quarter profit. Cheer up" while another suggested: "Maybe you can go dive in a swimming pool full of my money to make you feel better".

The tweet was removed, with another posted explaining: "Yes, a case of the multiple account slip, here's hoping you have a better day tomorrow CT! ..Ean"

Sentiment within the Twitterverse soon switched, with many expressing sympathy and concern for "CT".

"I'm worried about the @westpac person..... and I hope they don't get the sack," tweeted one while another mused "Nice to know your human :)".

The furore has also seen the bank gain hundreds of Twitter followers - boosting numbers to nearly 900 - in the last few hours.

KeywordsSOCIAL MEDIA

Comments: (1)

Steve Ellis
Steve Ellis - Metia - London | 18 February, 2010, 12:13

This seems like a very trivial incident (certainly compared to Vodafone's recent problem here in the UK http://www.guardian.co.uk/technology/2010/feb/05/vodafone-twitter-obscene-tweet).

If banks should be positively encouraged to engage directly with their customers, in order to communicate and ideally fix their issues via whatever new channels those customers prefer, then jumping onto trivial gaffes like this seems silly.

I don't know WestPac well, but I wouldn't be surprised if allowing the authentic voice of their employees to escape the corporate firewall (even if slightly inappropriately in this instance), has probably allowed them to score a few points for authenticity and trust with many customers.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Online campaign for 'Robin Hood' transaction tax launched

Online campaign for 'Robin Hood' transaction tax launched

10 February 2010  |  6868 views  |  0 comments
Finra issues social networking guidance

Finra issues social networking guidance

26 January 2010  |  10570 views  |  0 comments
Pimp my payment tweets: Blippy opens with $1.6m funding

Pimp my payment tweets: Blippy opens with $1.6m funding

14 January 2010  |  9138 views  |  3 comments
Twitter for credit card purchases unveiled

Twitter for credit card purchases unveiled

17 December 2009  |  16896 views  |  1 comments
National Futures Association throws the rule book at social networkers

National Futures Association throws the rule book at social networkers

10 December 2009  |  6127 views  |  0 comments
Barclays Stockbrokers taps social media for investor info platform

Barclays Stockbrokers taps social media for investor info platform

08 December 2009  |  7320 views  |  0 comments
Twitter founder Dorsey launches mobile phone credit card reader

Twitter founder Dorsey launches mobile phone credit card reader

02 December 2009  |  14892 views  |  2 comments
Nasdaq serves up Twitter stock buzz on iPhone

Nasdaq serves up Twitter stock buzz on iPhone

26 October 2009  |  6807 views  |  0 comments
Guatemalan Twitterer accused of causing financial panic escapes trial

Guatemalan Twitterer accused of causing financial panic escapes trial

10 July 2009  |  4941 views  |  0 comments
ING Direct sets up bank fee comparison Twitter stream

ING Direct sets up bank fee comparison Twitter stream

02 July 2009  |  7505 views  |  0 comments
Wells Fargo taps Twitter

Wells Fargo taps Twitter

27 March 2009  |  12770 views  |  1 comments
Westpac checks out of Second Life

Westpac checks out of Second Life

04 March 2009  |  8556 views  |  0 comments
Phishers target Twitter

Phishers target Twitter

06 January 2009  |  8656 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit wavestone.co.ukhttp://www.financialcrimerisk.fiserv.com/aml?r=finextraVisit contisgroup.com

Top topics

Most viewed Most shared
US fintech firms join forces to push data sharing via APIsUS fintech firms join forces to push data...
10813 views comments | 62 tweets | 53 linkedin
EU watchdog tells FS firms to focus on blockchain security risksEU watchdog tells FS firms to focus on blo...
6624 views comments | 16 tweets | 25 linkedin
hands typing furiouslyBlockchain: Securities market infrastructu...
6402 views 0 | 3 tweets | 4 linkedin
New York regulator blasts OCC over bank charter plan for fintech firmsNew York regulator blasts OCC over bank ch...
6299 views comments | 21 tweets | 15 linkedin
China's Ant Financial goes global in bid for two billion users in 10 yearsChina's Ant Financial goes global in bid f...
6066 views comments | 23 tweets | 12 linkedin

Featured job

Competitive base, 30% bonus, benefits
Charlotte, NC (USA)

Find your next job