26 August 2016
Find out more

BMO Capital Markets starts 2D barcode ad campaign

07 August 2009  |  4892 views  |  0 Iphone screen close up

Canada's BMO Capital Markets has begun placing adverts in the Wall Street Journal that contain two-dimensional barcodes that readers can photograph with their mobile phones to get directed to the firm's Web site.

Initially customers have to download a free application to their phone or PDA. This is then used to take photos of the 2D barcodes, known as EZcodes, in the WSJ ads.

Data embedded in the barcode will then automatically direct the mobile browser to the BMO Capital Markets landing page.

Rick Kuwayti, head, marketing, BMO Capital Markets, says: "This innovative technology gives advertising a much more powerful punch by putting valuable information into the hands of a growing segment of mobile users at precisely the moment they want it."

Back in 2007 Spanish banking group Banco Sabadell teamed with Telefonica to launch a marketing campaign that uses bi-dimensional code technology to deliver promotional videos on customers' mobile handsets.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

BMO Bank of Montreal plans move to green call centre

BMO Bank of Montreal plans move to green call centre

03 December 2008  |  9740 views  |  0 comments
Banco Sabadell launches 2D mobile advertising campaign

Banco Sabadell launches 2D mobile advertising campaign

04 December 2007  |  6450 views  |  0 comments
Vivotech ships NFC 'smart billboard' software

Vivotech ships NFC 'smart billboard' software

13 November 2007  |  4127 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
Find out moreVisit capgemini.comVisit VocaLink.com

Top topics

Most viewed Most shared
hands typing furiouslyBlockchain: what to expect for 2017?
8509 views 0 | 55 tweets | 46 linkedin
hands typing furiouslyBig Data's Three Big Trends in 2016
7160 views 5 | 22 tweets | 13 linkedin
hands typing furiouslyHow Banks Are Losing Millions by Ignoring...
6764 views 10 | 23 tweets | 8 linkedin
Nordea looking for AI and blockchain breakthroughsNordea looking for AI and blockchain break...
6219 views comments | 17 tweets | 19 linkedin

Featured job

Find your next job