21 October 2017
visit www.atos.net

First direct unveils social media newsroom

19 June 2009  |  10093 views  |  0 anonymous figure in front of stock exchange

HSBC's virtual bank first direct has launched a "social media newsroom", tapping sites like Flickr and YouTube to provide news and information through a mash-up of blogs, photos and videos.

The site, which comes after the launch of a Twitter feed in April, lets users set up tags and RSS feeds to receive immediate and tailored information. Media consumers can also share text, images and video across blogs and social networks.

Amanda Brown, PR and communications manager, first direct, says: "Increasingly, people are turning to online methods of media consumption and as a brand we have to go where the audience is. With the social media newsroom we wanted to create one central hub for all our communications online and we wanted to make those communications as portable and shareable online as possible."

Last year the online bank launched a social network, Little Back Book, for customers to post and view recommendations of local attractions. The site lets users share reviews of anything from shops to restaurants to art galleries to festivals.

Says brown: "We create a lot of content that could add value to the conversations already going on online, the newsroom is a step on the way to engaging in that dialogue."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

New media uptake threatens retail banking business model - Gartner

New media uptake threatens retail banking business model - Gartner

06 May 2009  |  11518 views  |  0 comments
Arizona State CU launches social media site for recession-hit members

Arizona State CU launches social media site for recession-hit members

03 April 2009  |  6089 views  |  0 comments
First direct green policies lauded by Carbon Trust

First direct green policies lauded by Carbon Trust

02 March 2009  |  5077 views  |  0 comments
First direct launches customer community site

First direct launches customer community site

21 November 2008  |  7722 views  |  0 comments
New bank comparison site taps social networking

New bank comparison site taps social networking

04 August 2008  |  6710 views  |  0 comments
SEFCU taps Facebook

SEFCU taps Facebook

10 July 2008  |  12434 views  |  0 comments
Scotiabank pilots social network for staff

Scotiabank pilots social network for staff

01 April 2008  |  14243 views  |  0 comments
Cake Financial taps Facebook network

Cake Financial taps Facebook network

26 February 2008  |  5275 views  |  0 comments
Banks tap social networks to target youth market

Banks tap social networks to target youth market

14 September 2006  |  18834 views  |  0 comments
First direct launches online chat service

First direct launches online chat service

19 August 2005  |  14387 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.niceactimize.comvisit www.vasco.com

Top topics

Most viewed Most shared
HSBC partners Bud for open banking trialHSBC partners Bud for open banking trial
8790 views comments | 22 tweets | 26 linkedin
satelliteGates Foundation backs Ripple collaboratio...
8618 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7702 views comments | 9 tweets | 17 linkedin
Sibos 2017: API or the highwaySibos 2017: API or the highway
7170 views comments | 10 tweets | 22 linkedin
Eight banks form joint venture to launch blockchain trade platformEight banks form joint venture to launch b...
6778 views comments | 14 tweets | 23 linkedin

Featured job

Competitive base, commission, benefits
London, UK

Find your next job